Francisco Aguilar

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Allbound Marketing Consultant

RevPartners

May 2024 - Current (1 year 9 months)

Build and manage multi-channel PPC campaigns for B2B SaaS clients focused on SQL generation and CAC reduction. Conduct keyword and audience research to expand coverage while improving cost efficiency and conversion quality. Develop and execute testing frameworks across ad copy, landing pages, and bidding strategies, driving a 38% CPL decrease. Integrate HubSpot and GA4 tracking to validate lead routing accuracy and attribute paid conversions to pipeline value. Analyze campaign data weekly and present optimization roadmaps aligned with client goals. Leverage AI tools (Clay, Claude, Perplexity) to accelerate analysis, copy iteration, and market research.

Senior Marketing Consultant

Scopic Software

Aug 2023 - Sep 2024 (1 year 2 months)

Managed over $100K monthly ad spend across SaaS and AI verticals, sustaining CAC below $175. Led full-funnel PPC execution from keyword selection to conversion tracking, improving SQL volume by 49%. Created data dashboards integrating GA4 and HubSpot for real-time KPI monitoring and ROI visibility. Optimized bids, placements, and ad schedules to achieve 61% lower acquisition costs and 171% higher ROAS. Executed remarketing and LinkedIn ABM campaigns that increased qualified enterprise leads by 72%.

Digital Marketing Coordinator

Tango

Jun 2022 - Aug 2023 (1 year 3 months)

Managed paid search and paid social campaigns on Google, Bing, and Meta platforms. Conducted daily campaign reviews to identify trends and implement data-driven optimizations. Improved PPC efficiency by 60% through structured testing and bid adjustments. Collaborated with creative and content teams to ensure message alignment across ad sets and landing pages. Built weekly performance reports in Excel and Looker highlighting spend, conversions, and CPL progress.

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Marketing Manager

Jan 2020 - Dec 2022 (3 years)

Francisco Aguilar

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