F

Franca Barrantes

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Toronto, Ontario, Canada

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Résumé

Jobs verified_user 0% verified
  • EQ Bank
    Product Strategy Consultant
    EQ Bank
    May 2025 - Sep 2025 (5 months)
    • Applied consumer-centric research methodologies to map end-to-end customer journeys, identify growth opportunities, and develop go-to-market recommendations contributing to +30% NPS improvement
    • Partnered cross-functionally with product, marketing, and analytics teams to align on messaging, KPIs, and acquisition priorities; drove +20% customer growth across digital channels
  • Telefónica
    Product Marketing Lead
    Telefónica
    Nov 2022 - Nov 2024 (2 years 1 month)
    Leading telecom provider in LATAM offering mobile, internet, and fixed-line services
    • Led the brand positioning and end-to-end go-to-market strategy for the launch of Movistar Total, a new consumer product bundle, orchestrating a 360° integrated campaign across paid, owned, and CRM channels, driving 10%+ customer growth and 15% cross-sell uplift
    • Developed brand voice, product positioning, and consumer-facing messaging using audience insights, behavioral segmentation, and NPS feedback, improving engagement by +40% and increasing NPS by +10 pts
    • Owned the full customer lifecycle strategy (acquisition, activation, retention), optimizing digital journeys and increasing new and returning users by 20%
    • Directed multi-chan
  • Interbank
    Growth Marketing Coordinator
    Interbank
    Jun 2021 - Nov 2022 (1 year 6 months)
    Leading Peruvian bank with a strong focus on digital innovation and customer experience
    • Led the strategy and execution of 360° integrated marketing campaigns across digital (managing paid media across Meta Ads, Google Ads) and offline channels, driving +20% engagement and +10% sales growth
    • Developed and optimized end-to-end omnichannel customer journeys, leveraging segmentation and personalized messaging to improve conversion rates by 15%
    • Owned CRM and lifecycle marketing for 500K+ users, designing targeted campaigns and running A/B tests that increased open rates by 18% and CTR by 12%
    • Partnered cross-functionally with brand, analytics, and commercial teams to align on campaign messaging, channel strategy, and bu
  • Interbank
    Marketing Specialist
    Interbank
    Mar 2020 - Jun 2021 (1 year 4 months)
    • Executed and optimized data-driven marketing campaigns across paid and owned channels, driving +20% conversion uplift and +18% increase in repeat engagement
    • Translated customer insights into targeted messaging and campaign strategies to improve product adoption, engagement, and conversion across key segments
    • Contributed to lifecycle and retention strategy by designing targeted campaigns and leveraging behavioral segmentation to increase engagement and customer lifetime value
  • Interbank
    CX & Marketing Analyst
    Interbank
    Mar 2019 - Mar 2020 (1 year 1 month)
    • Analyzed customer behavior and journey performance to inform marketing strategies and improve conversion across key touchpoints
    • Supported campaign execution and performance tracking across digital channels
Education verified_user 0% verified
  • S
    Master of Business Administration
    Schulich School of Business, York University
    Sep 2024 - Apr 2026 (1 year 8 months)
    GPA: 3.7/4.0 Entrance Scholarship
  • University of Lima
    Bachelor of Marketing and Licensure
    University of Lima
    Aug 2014 - Dec 2019 (5 years 5 months)
    GPA: 4.0/4.0 3rd place overall