Felipe Magaña
About
Detail
Product Manager
Bogota D.C., Colombia
Résumé
Jobs
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Product Development ManagerAutolabNov 2021 - Jun 2022 (8 months)Roles: • Manage the design and implementation of new product MVP's and product roadmaps. • Validate hypotheses through A/B testing, LEAN experimentation and customer focus groups. • Coordinate new product requirement with design and IT teams. Achievements: • Built the home delivery service team that is now capable of handling more than 500 deliveries after 2 months. • Led the development and execution of a sales training program for our sales team that led to an increase the average order value by 52%- MGrowth ManagerMercavivaJan 2021 - Nov 2021 (11 months)• Plan and execute the company's growth plan based on cohorts, growth funnel, and lean experimentation. • Lead the marketing, design, and development teams. • Guarantee an excellent UX on our online store (Shopify). • Develop new sales channels, such as WhatsApp and Instagram. Results: • Increase customer average monthly purchase frequency from 1.25 to 2.71 • Increase monthly new customers by 100%. • Drop churn rate from 45% to 20% • Increase AOV by 40% • Pitch deck that successfully obtained USD 500,000 in additional funding.
- Co-funder and COO HoustronomyHoustronomyOct 2019 - Nov 2021 (2 years 2 months)Roles: - Develop the business plan, and set the company goals and strategies to achieve those goals. - Build a strong alliance network. - Secure funding. Achievements: - Developed an MVP based on in-house development that allowed us to achieve a sustained GMV growth of 129% for the first 6 months of operation. - Secure more than 40 alliances in 2 months that allowed us to have a diverse and complete product. - Secured seed capital for USD 200.000
- Aviation Marketing AnalystOPAIN S.A.Jan 2018 - Nov 2020 (2 years 11 months)Roles: • Build business cases for airlines and airports based on air traffic forecasts. • Negotiate terms, incentives, and slots for new air services to be operated from El Dorado. • Manage commercial relations with airlines, peer airports, and tourism authorities. • Coordinate and kick-start new operations of new entrant Airlines according to the Colombian air regulation, and in cooperation with the civil aviation authority and ground service suppliers. • Represent El Dorado International Airport on international forums, such as Routes Americas. • Logistical planning for Routes Americas 2021 edition. Achievements: • 10 new international destinations, generating more than USD 20 million in additional revenue. • Developed a now being
- ConsultantConsultandes y Ecospace Soluciones InteligentesAug 2017 - Dec 2017 (5 months)
- Teacher Assitant Operations and LogisticsUniversidad de los AndesJan 2017 - Jan 2018 (1 year 1 month)
- BCounselorBOUNDAug 2014 - Dec 2016 (2 years 5 months)
- VolunteerAsociación Santa CruzJan 2014 - Jan 2017 (3 years 1 month)
- ISales AssistantIntermagar Ltd.Nov 2013 - Feb 2017 (3 years 4 months)
- Undergraduate StudentUniversidad de los AndesAug 2013 - Oct 2018 (5 years 3 months)
Education
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- ADiploma of Education, Route DevelopmentASM Global Route DevelopmentMay 2019
- Diplomado Internacional en Gestión Aeroportuaria, Aviation/Airway Management and OperationsITAérea Aeronautical Business SchoolJan 2019
- EDiploma of Education, Revenue ManagementENAC - Ecole Nationale de l'Aviation CivileJun 2018 - Aug 2018 (3 months)
- Bachelor of Business Administration - BBA, Administración y gestión de empresas, generalUniversidad de los AndesJan 2013 - Jan 2018 (5 years 1 month)