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FLOSSY LOBO

About

Detail

Toronto, Ontario, Canada

Contact FLOSSY regarding: 

work
Full-time jobs
Starting at CAD75K/year ~USD54.2K/year
Flexible work
Starting at CAD45/hour ~USD32.5/hour

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • B
    Marketing Manager Marketing Strategy, Planning and Reporting
    Bespoke Audio Visual
    Jan 2023 - Apr 2024 (1 year 4 months)
    • Establishing a 5% market share, pioneered Bespoke Studios launch through competitive analysis • Managed a team of 5 cross-functional members, achieving studio launch milestones without delay • Conceptualized, developed, and executed comprehensive marketing plans for 2023 and 2024 • Increased brand engagement by 15% across platforms, directing the company's social media strategy from inception • Generated an 8% increase in lead conversion through integrated marketing tailored to customer segments • Mentored and coached junior team members in the formulation and execution of effective marketing communication strategies • Managed budget allocation and resource deployment with precision to optimize marketing ROI • Provided comprehensi
  • S
    Marketing and Communications Manager
    Shaklee Canada
    Apr 2021 - Dec 2022 (1 year 9 months)
  • S
    Marketing and Communications Manager
    Save Max Real Estate Inc,
    Sep 2020 - Mar 2021 (7 months)
    • Formulated the Marketing and Communication Roadmap for 2020-2021 • Oversaw external communications with media outlets, managing ads, press releases, and SEO-driven website content updates • Developed press releases and external advertising materials to bolster brand presence • Monitored vital metrics for social media, web, and email campaigns using various tools • Conducted a media perception analysis to assess brand sentiment and activities Social Media • Utilized Hootsuite for scheduling and analyzing diverse social media campaigns • Orchestrated social media campaigns, actively engaging with bloggers, influencers, and media outlets • Conducted in-depth analysis of social media and industry trends, particularly within the real e
  • W
    Marketing and Advertising Consultant (Supporting
    Workeefy Inc.
    Sep 2020 - Mar 2021 (7 months)
    Social Media and Communications • Designed and tailored Facebook ads for diverse markets in alignment • Contributed to quarterly social media calendar planning and execution • Conducted in-depth analysis of social trends to enhance brand visibility • Collaborated on crafting press releases for partnerships with third-party entities Google Analytics and Advertising • Leveraged Google Analytics to analyze user behaviour, identifying target markets for tailored services • Created customized ads utilizing Google Trends and implemented remarketing strategies to promote seasonal products effectively • Utilized Google Data Studio to assess ad campaign performance and optimize bidding strategies for maximum effectiveness
  • M
    Senior Executive, Brand Communications
    Madison Communications Pvt. Ltd.
    May 2016 - Aug 2018 (2 years 4 months)
    Content Management, Creatives and Automation • Forecasted and crafted press articles and blog pieces aligned with upcoming seasonal themes • Developed SEO-driven content tailored to campaign requirements and strategic roadmaps • Produced and supervised creative assets for communication campaigns using Adobe Illustrator and QuarkXPress • Designed custom landing pages for diverse client campaigns • Utilized Pardot to automate marketing campaigns and construct customer journey builders • Orchestrated brainstorming sessions to devise communication roadmaps for client-specific briefs, executing them strategically Social Media and Advertising • Implemented social media campaigns, fostering blogger and media engagement through continuous us
Education verified_user 0% verified
  • Humber Institute of Technology and Advanced Learning
    Global Business Management (Specialization
    Humber Institute of Technology and Advanced Learning
    Sep 2018 - Aug 2020 (2 years)
  • X
    Post Graduate Diploma
    Xavier Institute Of Communications
    Jun 2015 - Apr 2016 (11 months)
  • M
    Bachelor of Mass Media
    Mumbai University (Don Bosco College)
    Jun 2012 - Mar 2015 (2 years 10 months)
  • G
    Google Ads Display Certification through Google e-learning
  • G
    Google Analytics
    Google e-learning
  • University of Toronto
    Copywriting that Sells
    University of Toronto
  • L
    Marketing Tools: SEO and Data Applications
    LinkedinLearning