Lorenzo Flórez

Lorenzo Flórez

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UX UI Designer
Medellín, Antioquia, Colombia
Contact Lorenzo regarding: 
Flexible work
Starting at USD30k/hour
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Open to unpaid internships
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Résumé

Jobs verified_user 0% verified
  • Adoreal
    Web developer | designer
    Adoreal
    Sep 2024 - Current (2 years 2 months)
  • AVENFOR
    Product designer
    AVENFOR
    Nov 2023 - Current (3 years)
    As the principal UXUI designer for Avenfor, my role was instrumental in creating exceptional user experiences for their own digital applications or services and for other companies such as:

    EPM (Empresas Públicas de Medellín), GenteOK, Ambiente Soluciones (MISOL), WAVF, SQIL, QORUM, among others.

    Worked closely with the development team and other stakeholders to ensure that the user interface design is not only aesthetically appealing, but also intuitive and functional.

    Used multiple user-centered design tools and methodologies like user interviews, lightning talks, A/B testing; to understand the needs and expectations of end users to create effective and converting software and applications.
  • M
    Diseñador visual & desarrollador
    MH Grupo Empresarial
    Oct 2023 - Sep 2024 (1 year)
  • M
    Visual designer
    MH Grupo Empresarial
    Oct 2023 - Sep 2024 (1 year)
    Designed and created visual content for digital and physical platforms, ensuring consistency and visual appeal across all brand materials.

    Developed graphics, illustrations, and visual elements that enhanced user experience and brand communication in company’s software.

    Collaborated with brand director David Andrés Umaña to conceptualize and execute creative campaigns that aligned with the company's strategic objectives.

    Developed a new website that required extensive changes, including UX design and programming, significantly improving functionality, user experience and brand presence in internet.
  • P
    UX Designer & Developer
    ProfesionalIndependiente
    Feb 2023 - May 2024 (1 year 4 months)
    Freelance work for Contemp Design lab
  • Profesional independiente
    UX Designer
    Profesional independiente
    Feb 2023 - May 2024 (1 year 4 months)
    Freelance work for Contempt Design Lab:

    Create low fidelity wireframes, prototypes and interaction flows that show how users will interact with the product or service.

    Organize the information and structure of the product so that it is easy for users to understand and navigate.

    Ensure that the product is accessible to people with disabilities and follows accessibility guidelines.
Education verified_user 0% verified
  • Udemy
    Figma UI UX Design Advanced
    Udemy
    Dec 2023 - Feb 2024 (3 months)
  • Coursera
    Specialized program - Google UX Design
    Coursera
    Dec 2022 - Mar 2023 (4 months)
  • Universidad Pontificia Bolivariana
    Digital Entertainment Design Engineering
    Universidad Pontificia Bolivariana
    Jan 2020 - Apr 2024 (4 years 4 months)
    Relevant experience:

    UX Design course
    • Designed an app for the university, connecting the students with vendor students that were selling food and products within the campus
    • Created real user personas based on multiple user research made through extensive interviews, surveys and meetings with real students from the university
    • Responsible for the foundational research and insight discovering
    • User interface focus in university branding and color theory

    Graphic design
    • Created 2D Illustration pieces applying fundamental theory
    • Human anatomy knowledge applied and simplified in multiple 2D pieces
    • Fonts, typography and design frameworks applied along with col
  • U
    Ingeniería, Ingeniería en diseño y entretenimiento digital
    UniversidadPontificiaBolivariana
    Jan 2020 - Jan 2024 (4 years 1 month)
Projects (professional or personal) verified_user 0% verified
  • AVENFOR
    EPM Digital Coin
    AVENFOR
    Nov 2023 - Current (3 years)
    Helped with the creation of NovaCoin. We used Figma for the whole interface design.
    I was in charge of the research and user testing with a part of the user personas interviewed.
  • Personal
    Website portfolio
    Personal
    Aug 2024 - Sep 2024 (2 months)
    Created my own portfolio using Webflow and some custom JS. Designed previously in Figma.
    Check it here: https://www.enzovalencia.com
  • T
    Treeblu website
    Treeblu
    May 2024 - Aug 2024 (4 months)
    I was requested to co-work with the CEO to implement the visual line and website of the company, check out all the process.
  • AVENFOR
    WAVF
    AVENFOR
    Feb 2024 - Aug 2024 (7 months)
    I performed the design and user study for WAVF, a cybersecurity platform. I focused on the the research and high fidelity prototyping while building the platform.
  • M
    MH Grupo Empresarial website
    MH Grupo Empresarial
    Oct 2023 - Sep 2024 (1 year)
    For this multi-business firm, I developed a role of digital designer and web developer, where I worked hand in hand with the brand director David Andrés Umaña for the creation of digital and physical content and even in the design and implementation of a new website for the company.