Florencia Marcet Sales and Marketing Director

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Chief Commercial Officer

Agroinmez SA de CV

Mar 2022 - Current (4 years 3 months)

Strategic Leadership: Spearheaded the development and execution of the comprehensive business plan, ensuring alignment with organizational goals and driving overall business growth. • Sales and Market Expansion: Pioneered innovative sales strategies that enhanced market penetration across Latin America and the USA, effectively increasing sales volumes and market share. • Global Marketing and Communication: Directed the creation and implementation of the global marketing and communication strategy, including digital marketing content and innovative media campaigns, to elevate brand visibility and engagement. • Financial Oversight: Managed budget planning and execution, ensuring financial targets were met and resources were allocated efficien

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CEO & Founder

Marcet & Asoc.

Nov 2019 - Mar 2022 (2 years 5 months)

Established and led a real estate firm, overseeing sales, market analysis, and strategic partnerships. • Implemented innovative sales strategies, resulting in a significant increase in market share and client acquisition. • Directed marketing initiatives and managed client relationships, ensuring high levels of customer satisfaction and retention.

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Broker Associate

ABILIA TRESALIA SA. DF,

Oct 2015 - Nov 2019 (4 years 2 months)

• In charge of Sales. • Development of leads and follow-up of existing ones. • Interaction with prospects and clients. • Create company presentations and proposals. • Full awareness on the whole company portfolio.

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Associate Manager

Tiffany & Co. DF,

Aug 2014 - Oct 2015 (1 year 3 months)

• Sales team support in all areas. • Maximize Masaryk's boutique sell out and improve customer experience in respect of brand equity. • Achieve Sales Plans and profitability targets. • Definition and implementation of the annual action plan in collaboration with the Sales Team according to international guidelines: product launch, client's event, partnership (local & national), incentives, sales tools, regional media plan, etc. • Responsible for products and brand visibility of the main boutique in Mexico (Masaryk). • Organize daily tasks, store maintenance, support Store Manager to achieve commercial targets and strategies. • Sales team support, team development, participation in recruitment process of sales team. • Manage clients

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Sales & Marketing Country Manager

Villa Premiere Hotel & Spa

Oct 2012 - Jul 2014 (1 year 10 months)

• Develop the marketing plan to positioning the property in Mexico. • Lead the management of business relationship and execute customer activities. • Analyze, design and execute in a timely way the integrated commercial plan including sales, marketing and PR strategies nationwide. • Responsible for negotiations with wholesalers. • Accurate measurement and activation of Sales Drivers in POP. • In charge of writing creative Briefs for Ads, Web content or any promotional content. • Strengthen the relationship with key business partners by having a close follow up and understanding of their specific needs.

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LATAM - US & Canada Leisure Sales Manager

Paradisus Resort

Jun 2011 - Aug 2012 (1 year 3 months)

• In charge of LATAM Sales and US and Canada Luxury Market. • Increased business wholesalers (trade) relationship through sales trips, site inspections, familiarization trips and client entertainment. • Executed Sales and Marketing Plan actions including marketing and PR strategies for the assigned territory. • Work in close collaboration with heads of Premium Portfolio, Brand and Trade Strategy. Development & Planning in order to ensure alignment and integrated activities. • Management of 85 Key Account in Latin America (Mexico, Argentina, Brazil, Chile, Colombia, Venezuela and Peru) among others luxury accounts in the US & Canada Market. • Support with media relations in my markets, including media selection for advertising and prom

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Sales and Marketing Director

Urban Suites Recoleta Boutique Hotel

Oct 2007 - Jun 2011 (3 years 9 months)

• Head of Sales department: In charge of Sales in all the different segments: e commerce, wholesalers, groups, meetings. • Develop new strategies in order to increase revenue, managing negotiations and contracts with potential customers; also focused on maintaining existing customers and prospecting new ones. • Lead and motivated the team in charge of setting business objectives. • Designed and established procedures and action plans that were previously non-existent (Start Up). • Developed Internet sales strategies (e-commerce) for B2B and B2C plus on-line campaigns (Google Adwords, banners, Pop Up Ads). • Creation and development of Corporate Image. Internal and external communication management. Writing website content and layout i

Exhibition Coordinator/ Account Manager

Focus Media

Sep 2003 - Oct 2007 (4 years 2 months)

• Responsible for sales of ExpoUniversidad' s International Pavilion (International Fair to recruit argentine students to study abroad) and for convening students. • Creation and development of Corporate Image. Internal and external communication. Content writing in Spanish and English. Create graphic and digital promotional materials. • Media Relationship: media selection to advertise ads, press releases and design the annual press campaign to attract clients (Universities) and the public for the Expo (Alumni). Relationship with local and overseas media (print, digital and TV). • Create Annual Budget and Sales Plan: sales actions including Marketing and PR strategies. • Overseas execution of special events and trade shows across Europ

Florencia Marcet

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