Florencia Arael Martínez Aranda
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Mexico City, Mexico
Résumé
Jobs
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- BProject ManagerBee Setups (Interior Design)Jan 2025 - Jan 2026 (1 year 1 month)• Managed end-to-end B2B projects for Airbnb property owners ($15K-$100K USD).
• Led vendor and supplier management in English with dedicated account managers.
• Handled daily procurement of $5K-$10K USD, ensuring budget and delivery compliance.
• Developed and managed internal budgets (IBs) for cost control.
• Generated $1K-$5K USD in savings per project through strategic sourcing.
• Reduced project delivery times by 60%, meeting a 1-month completion goal.
• Created project dashboards to track progress, budgets, and timelines.
• Coordinated with design, operations, and executive teams.
• Managed full project lifecycle from initiation to close.
Tools: Excel, 
Logistics Associate PlannerPepsiCoJan 2022 - Nov 2024 (2 years 11 months)• Managed end-to-end cargo tracking and delivery compliance across US and Mexico operations.
• Drove KPI performance above 100%, exceeding daily update targets through process optimization.
• Improved Walmart US delivery scorecard from 30% to 82% by strengthening operational tracking and analysis.
• Automated tracking workflows using macros and data analysis tools (pivot tables, scorecards).
• Coordinated carriers, drivers, warehouses, and key stakeholders to ensure SLA compliance.
• Managed key accounts including Walmart, Costco Wholesale, Tropicana, and Niagara.- SDigital MarketingSCNDALJan 2021 - Jan 2022 (1 year 1 month)• Content Creation with Canva
• Social Media Management
• Google Ads Campaigns
• Google Ads budget management
• SEO strategies
• Copywriting
• Influencer Marketing - OMarketing AssistantODM ConsultorsJan 2020 - Jan 2021 (1 year 1 month)
- FDigital Marketing & Content Creation InternFedele CANIPECJan 2020 - Oct 2020 (10 months)
Education
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- Marketing DegreeEscuela Bancaria y ComercialAug 2016 - Jul 2020 (4 years)