Vice President, Business Development - Publisher Services
Federated Media Publishing, Inc.
Sep 2008 - Jun 2014 (5 years 10 months)
-Responsible for managing portfolio of all Women's Lifestyle sites including
Fashion, Beauty, Design/Shelter, Parenting and Food properties including
recruitment, partner management, and matching sponsorship opportunities to appropriate bloggers.
-Oversee DailyBuzz Style, DailyBuzz Food and DailyBuzz Moms community
of lifestyle bloggers, including publisher engagement, audience development,
recruitment, events and editorial strategy.
-Work cross functionally with sales, tech, operations and sales development to ensure product packages meet internal and sales requirements.