Karen Flores

M

Marketing Science Partner

META

Jan 2019 - Current (6 years 9 months)

- Helping advertisers with marketing decisions using data & mathematical models. - I work with key multi-vertical advertisers (Consumer Packaged Goods, Retail & E-commerce clients) and help them to prove and improve marketing ROI for Facebook products and other channels (Digital and non-digital). - Using MMM, Geo experiments and attribution to develop a clear understanding of a statistical approach to marketing; mainly based on incrementality, attribution, and experimental design.

M

Modelling Team

Mondelez International

Jul 2017 - Jan 2019 (1 year 7 months)

- Development of Mathematical Models and Machine Learning algorithms to help the decision makers of the organization. - Besides the join implementation, considering the process and people who will be affected by the output of the Mathematical Models. - Working across all the Latin America countries Mondelez has presence and their different characteristics.

Data Scientist

Grupo Bimbo

Jun 2015 - Jun 2017 (2 years 1 month)

- I was measured by the profit or saving of my models: -2015 couta 6M MXN: Achieved 100% (considering half year) -2016 couta 7M MXN: Achieved 150% -2017 couta 8M MXN: Achieved 175% (considering half year) - Development of mathematical models to advice strategical decisions, using neural networks to detect frauds and outliers, model segmentation of clients, sales forecast, price elasticity, identify sales’ drivers. Market Basket and Marketing Mix Model.

Sales Excellence

Microsoft

Nov 2014 - Jun 2015 (8 months)

- Business intelligence, analysis of sales numbers, forecast and budget. Calculation of incentives, databases management for weekly, monthly, quarterly and semi-annual reviews. Measurement and impact of local rebates.

Planning and Budget Analyst

Canon Inc

Jan 2014 - Oct 2014 (10 months)

- Development and strengthening of budget overhead distribution, financial analysis, consolidation closing sales number, cost and gross profit.

O

Bussines Controller Junior

Oce

Oct 2013 - Dec 2013 (3 months)

- Development and strengthening of budget overhead distribution, financial analysis, consolidation closing sales number, cost and gross profit. Calculation of commissions.

G

Statistical Analyst

Grupo Sin Limites

Mar 2013

- Development of statistics in Merida market study in Mérida: “Análisis de la Situación Crediticia y Necesidades de Financiamiento de las PyMEs en Mérida y zona conurbada”.

Karen Flores

About

Detail

Timeline

Résumé