Filipa Duarte Marcelino
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Head of Sales Marketing
Asturias, Spain
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Résumé
Jobs
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- HHead of Sales Marketing & Education Beauty DivisionJan 2021 - Jun 2022 (1 year 6 months)- Responsible for setting sales strategy, developing and aligning the sales structure with the company yearly forecast, together with an excelled customer service, managing and coordinating all operational elements of the team – trade & marketing, sale https://www.madi-intl.com/ Responsible for setting sales strategy, developing and aligning the sales structure with the company yearly forecast, together with an excelled customer service, managing and coordinating all operational elements of the team – trade & marketing, sales team and professional educators - and implementing SME (Sales, Marketing and Education) processes. Responsible for driving sales efforts in order to meet the company metrics and enhance the business's position with con
Head of Sales Marketing & Education Skincare DepartmentBritish International School MadinatyJan 2020 - Dec 2021 (2 years)- Responsible for leading and coaching the team of the division, responsible for the SME program implementation (Sales, Marketing and Education), assigning and providing sales training, building a sales plan, managing the marketing plan and budget, https://www.madi-intl.com/ Responsible for leading and coaching the team of the division, responsible for the SME program implementation (Sales, Marketing and Education), assigning and providing sales training, building a sales plan, managing the marketing plan and budget, managing the MarCom department in the company, expanding the company's data base and ensure it's presence all over the countries, with a sustainable growth and revenue, on the main GCC markets (UAE, Oman, Qatar), towards meetin- Brand Manager Skincare DivisionBritish International School MadinatyJan 2018 - Jan 2020 (2 years 1 month)- Responsible for two major international luxury skincare brands; responsible for the stock management; responsible for brands penetration and development in the main GCC countries market; managing sales and professional training regarding both brands; https://www.madi-intl.com/ Responsible for two major international luxury skincare brands; responsible for the stock management; responsible for brands penetration and development in the main GCC countries market; managing sales and professional training regarding both brands; responsible for the professional certification of the therapists and beauticians; responsible for the brands protocols and etiquette in spas and luxury salons.
- SBMW Premium Sales ExecutiveSantogal LJan 2017 - Dec 2017 (1 year)- prospection, generating leads and conversion for sales; working to KPI’s and revenue targets as set by the sales director; negotiating prices with potential customers and closing sales; building long term relationships with new and existing customers www.santogal.pt Responsibilities: prospection, generating leads and conversion for sales; working to KPI's and revenue targets as set by the sales director; negotiating prices with potential customers and closing sales; building long term relationships with new and existing customers; working closely with other departments and finding opportunities to cross sell.
- GLuxury Corporate Sales Executive and PartnershipsGrupo Pestana ManagementMay 2016 - Nov 2016 (7 months)- Portugal and Africa key accounts management; commercial partnerships management; prospecting and personalized follow-up for key accounts; fringe benefits, incentives and tailor made bonus created and presented/sugested to companies; luxury events neg www.pestana.com Responsibilities: Portugal and Africa key accounts management; commercial partnerships management; prospecting and personalized follow-up for key accounts; fringe benefits, incentives and tailor made bonus created and presented/sugested to companies; luxury events negotiator.
Education
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- ECosmetologyEFAPE – Escola Profissional de EstéticaOct 2005 - May 2007 (1 year 8 months)
- Faculty of SciencesUniversity of LisbonSep 2000 - Jul 2005 (4 years 11 months)