Carly Hodes

VP of Marketing

Journey Clinical

Apr 2025 - Current (1 year 5 months)

Leading growth and marketing to expand access to virtual mental health care through collaborative care models that power clinician innovation. • Lead marketing strategy across product marketing, growth marketing, and brand to drive revenue growth, improve patient access, and support clinician success. • Own positioning, messaging, and go-to-market (GTM) strategy for new services and market expansion initiatives. • Build and scale demand generation programs across paid media, organic, email marketing, and partnership channels, optimizing CAC and growing qualified lead volume. • Oversee development of sales enablement tools, content strategy, and lifecycle marketing campaigns to support customer acquisition and retention. • Implement marketin

Marketing Advisor

CH Consulting

Mar 2020 - Current (6 years 6 months)

• Crafted segmentation, targeting, messaging, and content strategy for clinical audiences, supporting 8x growth in covered lives in 1yr for B2B SaaS behavioral health integration and patient engagement platform • Streamlined email marketing consumer campaign for state political races, increasing CTR 3x • Guided startups, small businesses, and nonprofits in creating core marketing programs, including market research, positioning, demand generation, content, pitch and demo materials, and sales enablement • Presented to conference audience of 250 on setting goals and Objectives and Key Results for marketing teams

VP of Marketing

Vida Health

Mar 2024 - Sep 2024 (7 months)

Expanding access to and engagement in Vida's virtual cardiometabolic clinic. Responsible for driving pipeline, conversion, market insights, and product-market fit • Built and managed team covering product marketing and B2B lead-gen/growth, content, brand, and operations • Led design of new weight loss services now in majority of pipeline opps, driving improved Lead>SQL conversion • Orchestrated demand generation, partnering with Sales to grow leads & opportunities pipeline YoY • Unified sales and marketing with joint leadership, strategies, touchpoints, goals, and reporting, improving efficiency and communication between two teams

Senior Director, B2B Growth and Product Marketing

Vida Health

Mar 2022 - Apr 2024 (2 years 2 months)

Expanding access to virtual healthcare for obesity, diabetes, and related conditions • Rallied executives with market insights and data to influence product roadmap to improve product-market fit • Launched new products in diabetes, obesity, mental health, musculoskeletal, prescribing, GLP-1 management • Scaled team from 1 to 15 FTE, developed 4 individual contributors into managers, championed 8 promotions

Director of B2B Growth and Product Marketing

Vida Health

Oct 2020 - Mar 2022 (1 year 6 months)

I lead Product Marketing and B2B Marketing at Vida Health, building a full-stack marketing engine across the key functions of Product Marketing, Content, Demand Generation, and Marketing Operations.

Senior Product Marketing Manager

Vida Health

Jun 2020 - Oct 2020 (5 months)

Vida delivers integrated virtual care programs for chronic and mental health conditions. Our team builds the product story for B2B audiences, leads demand generation, and supports sales teams to expand access to Vida's innovative virtual care model. We are hiring!

Product Marketing Consultant

NeuroFlow

Apr 2020 - Jul 2020 (4 months)

Clinicians use NeuroFlow's platform to remotely manage patients' mental health. I build value propositions, segmentation, targeting, positioning, messaging, and content strategy for clinical audiences.

Senior Marketing Manager

Virta Health

Oct 2018 - Mar 2020 (1 year 6 months)

Virta delivers virtual medical service through software for people with diabetes, reducing medical costs for employers and health plans. My role spans B2B Marketing functions: Product Marketing, Demand Generation, Marketing Operations, and targets Employers and Health Plans as payers. • Produced B2B content for SaaS product launches & go-to-market campaigns: presentations, webinars, case studies, newsletters, RFPs, email campaigns, brochures, whitepapers, sales decks, videos, web pages • Developed messaging & positioning for employers, health plans, channel partners, & healthcare providers in collaboration with Product, Engineering, Operations, Customer Success, Data Science, Legal, & Research • Grew sales funnel by 4x using Demand Generati

Product Marketing Manager

Abbott

Jun 2017 - Oct 2018 (1 year 5 months)

Marketing and Product Management for disruptive innovations in diabetes Medical Devices, Wearable Health Sensor Technology, Individual and Enterprise Software, Desktop and Cloud Based Software, Remote Patient Monitoring Technology. • Won Pioneer Award for designing a major new business model in the hospital channel — Led small sales team to sign 12 hospital pilot partnerships, proved best design in experiment with 1,000 new users, then expanded the model nationally • Launched major new wearable health sensor technology hardware and software disrupting the diabetes market • Defined product vision and strategy for several innovative business models capitalizing on new market opportunities • Managed budgeting and forecasting within 90% accurac

Product Marketing Manager

Johnson Johnson

Jul 2015 - Jun 2017 (2 years)

Two-year Commercial Leadership Development Program • Led cross-functional project teams of 30+ sales, technical, and agency partners to deliver >250 marketing collateral pieces, including digital, print, signage, trainings, decks, sales-force-delivered promotions, and events • Launched 4 new products; segmented customers to improve targeting in product go-to-market plans • Diagnosed $7M/mo. sales loss using market research and analytics; launched strategy reducing loss $3M/mo. • Grew weekly sales of declining major product 300% through multichannel marketing and pricing campaign • Developed roadmap to position complex 10-yr product development pipeline to 30 global markets • Founded innovative key opinion leader virtual speaker program atte

Acting Director, Marketing and Communications

Cornell University College of Veterinary Medicine

Feb 2014 - Jul 2015 (1 year 6 months)

• Launched 2 new hospitals, >30 new medical services and diagnostics, leading all related marketing campaigns and media relations • Managed budgets and creative teams to produce >50 publications and continually update digital and print assets • Built, analyzed, and improved 4,200-page website and 2 social media sites with IT teams and web analytics tools • Lead market research and competitive intelligence activities • Coordinated external media / press and public relations • Marketed services covering broad array of therapeutic areas and diseases, including: oncology, immunology, cardiology, metabolism, internal medicine, intensive care, imaging, neurology, ophthalmology, surgery, reproductive medicine, sports medicine

Manager, Marketing and Communications

Cornell University College of Veterinary Medicine

Feb 2013 - Feb 2014 (1 year 1 month)

Content marketing for biomedical research and animal health services at the and Cornell University College of Veterinary Medicine • Designed social media presence and content that grew audience of followers by 9900%; Pushed engagement strategies achieving an average of 21k post engagements, 55k post reach, and 15k page views per month • Led consumer digital media tactics and customer database communications • Distilled complex information into compelling story content for >300 press releases and digital/print articles • Won international award for Communications / Marketing Programs Excellence from Council for Advancement & Support of Education • Wrote >100 magazine features, directly inspiring donations >$30,000 • Managed College of Veteri

Marketing Communications Specialist

Cornell University College of Veterinary Medicine

Oct 2010 - Oct 2013 (3 years 1 month)

Marketing Communications Intern

Cornell University College of Veterinary Medicine

Oct 2009 - Oct 2010 (1 year 1 month)

Marketing and Communications for Cornell Lab of Ornithology

Field Research Assistant

Kessels Associates

Jun 2009 - Jul 2009 (2 months)

• Conducted ecological impact assessment on potential wind-farm site for New Zealand’s 2nd-largest energy company, resulting in successful wind-farm installation • Directed communications among 30 teammates in remote areas under harsh conditions • Ran & monitored radar unit to supplement & coordinate field observations • Worked independently for long hours in remote settings

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