F

Fairi Galicia-Roman

About

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Marketing @ RainFocus
Norwalk, Connecticut, United States

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Résumé


Jobs verified_user 0% verified
  • Rainfocus
    Senior Marketing Manager
    Rainfocus
    Aug 2025 - Current (1 year 2 months)
    • Lead the strategic priorities for the Demand Generation team.
    • Head the strategy, development, and execution of 200+ internal and external email campaigns.
    • Plan and manage the execution of omnichannel campaigns, including audience definition, campaign set-up, automation, and optimization.
    • Spearhead concept and development of campaign materials working in partnership with cross-functional teams.
    • Analyze campaign performance metrics and define action plans to optimize the customer experience and campaign results.
    • Understand the account portfolio to prioritize and engage target accounts.
    • Define and test innovative tactics to drive relevance and personalization across all campaigns.
    • Build strong
  • Rainfocus
    Marketing Manager
    Rainfocus
    Aug 2021 - Aug 2025 (4 years 1 month)
  • Forrester
    Senior Marketing Specialist
    Forrester
    Jan 2020 - Aug 2021 (1 year 8 months)
    • Oversaw strategic partnerships with regional sales teams to prioritize integrated programs and fill pipeline gaps.
    • Developed marketing assets for regional lead gen activities.
    • Owned the strategy, planning, promotion, execution, and post-event reporting of 50+ field marketing events and webinars.
    • Assisted with copywriting and deployment of outbound email campaigns for 10+ SiriusDecisions global events.
    • Planned and developed Forrester activations at large industry events, including the Forrester SiriusDecisions Hub.
    • Collaborated with cross-functional teams to activate innovative live and virtual event experiences and campaigns.
  • Forrester
    Marketing Programs Associate
    Forrester
    Jan 2019 - Jan 2020 (1 year 1 month)
  • SiriusDecisions
    Marketing Programs Associate
    SiriusDecisions
    Jun 2018 - Dec 2018 (7 months)
    SiriusDecisions was acquired by Forrester in 2019.
  • etouches
    Research and Sourcing Intern
    etouches
    Jun 2017 - Aug 2017 (3 months)
    Utilized data analysis skills to develop 12 comprehensive competitive intelligence reports on key competitors in the event management software industry. These insights served as a valuable resource for crafting effective messaging to optimize prospecting strategies.
  • C
    Office Assistant
    Center for Student Involvement Western Connecticut State University
    Oct 2016 - Jun 2018 (1 year 9 months)
    • Maintained the student organization officer database, providing transparency into university club activities and ensuring accurate and up-to-date records.
    • Oversaw club and organization compliance in accordance with CSI, Student Government, and University policies.
    • Led implementation of the student organization online portal to increase student engagement in campus extracurriculars.
    • Assisted student leaders with establishing new clubs on campus, ensuring a streamlined and efficient process.
Education verified_user 0% verified
  • Western Connecticut State University
    Bachelor of Business Administration - BBA, Marketing
    Western Connecticut State University
    Jan 2015 - Jan 2018 (3 years 1 month)
    Graduated Summa Cum Laude
Awards verified_user 0% verified
  • P
    Provost Award Winner
    Provost Award Winner at the fourteenth annual Western Research Day on May 4, 2018 at Western Connecticut State University. The presented research was to investigate reasons behind the lack of utilization of the WCSU libraries. Specifically, trying to understand students’ perception of the library’s services, how the service can be improved to better fit the needs of library users, and how to market the service. Exploratory research was used including literature search, focus groups, and depth interviews to develop key hypotheses and will test the hypotheses with a survey. The conclusions of our research helped elicit recommendations for the future development of the WCSU libraries.
  • W
    Marketing Department Award
    Western Connecticut State University Marketing Department
    The Marketing Department Award is a certificate of recognition presented to an outstanding marketing senior. The candidate is selected by a committee of full-time faculty in the Marketing Department. Receipt must display scholastic excellence, enthusiasm, dedication and potential for success in the marketing field.
  • Student Government Association
    Student Award of Merit
    Student Government Association
    Received the Student Award of Merit presented by the Student Government Association at Western Connecticut State University's 33rd Annual Student Leadership Recognition Banquet on May 4, 2018.

    https://www.wcsu.edu/student-affairs/slrb/wall-of-fame/sga-awards/student-award-of-merit/
  • Western Connecticut State University
    Dean's List
    Western Connecticut State University
    Named to the Dean's List for the following semesters: Fall 2015, Spring 2016, Fall 2016, Spring 2017, Fall 2017
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