Mark Wilson
About
Detail
Head of Creative Research & Insights
Ireland
Résumé
Jobs
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Head of Creative Research & InsightsCreativeXJan 2025 - Current (1 year 10 months)Powering every creative decision with data- Independent ConsultantfreelanceMay 2024 - Dec 2024 (8 months)
- Vice PresidentAnalytic PartnersAug 2021 - Apr 2024 (2 years 9 months)- Directed the creation of sophisticated software tools for Marketing Mix Modelling (MMM), Attribution, and Test & Learn, leading a cross-functional team of Product Managers and Software Developers
- Structured a dynamic knowledge-sharing framework and implemented an efficient Extract, Load, Transform (ELT) process, enabling continuous learning and innovation within the organization
- Led the development and launch of the ROI Genome within Analytic Partners GPSE software suite, a groundbreaking collective knowledge product designed to aggregate and harness the power of vast data sources and insights - Associate Vice PresidentAnalytic PartnersJan 2015 - Jul 2021 (6 years 7 months)- Demonstrated excellence in managing high-profile client relationships across diverse industries, with a strong focus on Hospitality, Finance, CPG, and Food & Beverage sectors
- Successfully led strategic initiatives for top-tier clients such as McDonald's driving significant business impact
- Directed comprehensive research and data modelling efforts, translating complex data into actionable intelligence for stakeholders across the organization
- Partnered with Google on innovative research projects, leveraging joint expertise to deliver cutting-edge insights and industry-leading studies
- Drove business growth and market penetration in key regions through strategic leadership and operational ex - Senior DirectorAnalytic PartnersJan 2012 - Dec 2014 (3 years)- Interim MD Singapore office, building and leading teams of high-performing Directors, Consultants, and Analysts
- Led the development of Analytic Partners' Attribution Modeling approach and software, contributing to the company's recognition as a Leader in Unified Marketing Analytics by Forrester. - DirectorAnalytic PartnersAug 2006 - Dec 2011 (5 years 5 months)- Played a pivotal role in the successful establishment of startup office in Dublin building and leading teams of high-performing Consultants, and Analysts
- Successfully led strategic initiatives for top-tier clients such as P&G driving significant business impact
- Engineered a bespoke Price and Promotion software platform for Kellogg Europe, significantly enhancing their pricing strategies and market competitiveness - NConsultantNinah ConsultingJan 2005 - Jun 2007 (2 years 6 months)
- Senior AnalystohalJul 2002 - Dec 2004 (2 years 6 months)
Education
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- BSc, Econometric & EconomicsUniversity of YorkJan 1999 - Jan 2002 (3 years 1 month)