Subdirector of sales reps acquisition | digital channels
Alphacredit
May 2020 - Jan 2021 (9 months)
- Reduced the turnover rate of sales representatives by 30% within a year
Introduced and developed mission-critical function for the company: RADAR (reception, attraction, development, administration, and retention) for digitally-sourced sales representatives, covering four primary axes: new registers, activation, retention, and recoveries. Collaborated with TI, product, HR, and innovation to design the new UX - IU in app-enrollment and origination, centered on self-service, and reduced cycle from day 0 to fist sale. Strategized and executed new sales plan to reduce turnover by evaluating new market prospects, benchmarking digital platforms, and initiating multilevel activities.