Luis Fernando Rocha Rincon

Luis Fernando Rocha Rincon

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Sales director
Mexico City, Mexico

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Résumé


Jobs verified_user 0% verified
  • Flat.mx
    Director of sales
    Flat.mx
    Sep 2021 - Current (5 years 2 months)
    - Achieved the highest sales performance for the month of May in the history of Flat.mx
    - Improved team performance via reorganization of responsibilities based on team members' individual strengths and experience while maintaining strong focus on the client
    - Increased data management eficiency by facilitating Hubspot's 100% widespread adoption as the main CRM platform
    Manage team of 31 individuals, including two direct reports, six team leads, 14 listing agents, and nine buyers specialists to meet sales goal. Boost team morale via the implementation of new remuneration bonuses (accelerators) and emotional salaries (program of recognition
  • Alphacredit
    Deputy director - digital sales
    Alphacredit
    Jan 2021 - Sep 2021 (9 months)
    - Employed outstanding leadership skills to direct team of three managers and over 12 analysts
    - Increased the size of sales team by recruiting new members via digital marketing eforts while generating high-quality customer leads
    - Oversaw end to end process of onboarding and provided efective training sessions on products, tools, and potential market to boost sales.

    ●Implemented OaaS and SaaS business models which enabled salesperson to accomplish first paperless, frictionless, and contactless sale in six months.
    ●Automated enrollment by deploying hubb app for onboarding, support, follow up, and engagement.
  • Alphacredit
    Subdirector of sales reps acquisition | digital channels
    Alphacredit
    May 2020 - Jan 2021 (9 months)
    - Reduced the turnover rate of sales representatives by 30% within a year
    Introduced and developed mission-critical function for the company: RADAR (reception, attraction, development, administration, and retention) for digitally-sourced sales representatives, covering four primary axes: new registers, activation, retention, and recoveries. Collaborated with TI, product, HR, and innovation to design the new UX - IU in app-enrollment and origination, centered on self-service, and reduced cycle from day 0 to fist sale. Strategized and executed new sales plan to reduce turnover by evaluating new market prospects, benchmarking digital platforms, and initiating multilevel activities.
  • Credijusto
    Presales & fieldsales subdirector | inbound & outbound channels
    Credijusto
    Jan 2018 - Jan 2020 (2 years 1 month)
    - Established 1st pre-sales teamoffive managers and +25 agents-SDRs to generate high-quality appointmentsforfield sales team, boosting average ticketfrom1.2Mto 2.2Mand shortening sales cycle from45 to 25 days
  • D
    Sales national manager
    Dedapay
    Jan 2012 - Jan 2018 (6 years 1 month)
    - Reached over 100 million MXN in peak invoicing monthsfromzero
Education verified_user 0% verified
  • Universitat Politècnica de Catalunya
    Masters in Fintech & Financial Innovation
    Universitat Politècnica de Catalunya
    Nov 2021 - Dec 2022 (1 year 2 months)
  • Universidad de la Comunicación, S.C.
    Licenciatura, marketing
    Universidad de la Comunicación, S.C.
    Jan 2006 - Dec 2010 (5 years)