Fernando Luna Muniz

Fernando Luna Muniz

About

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State of Berlin, Germany

Timeline

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Résumé

Jobs verified_user 0% verified
  • SellerX
    Senior Designer
    SellerX
    Oct 2021 - Aug 2025 (3 years 11 months)
    As a Senior Designer, I led the hands-on development and maintenance of scalable design systems and visual libraries supporting approximately 250 brands, managing an active portfolio of around 60 to 70 brands per year at Europe's largest Amazon aggregator. I created and upheld brand guidelines, including several developed entirely from scratch for newly acquired brands, ensuring visual consistency across all channels. My role involved designing and optimizing Amazon-focused assets, including product listings, A+ modules, and complete brand storefronts, to improve conversion rates and strengthen market positioning. I contributed to the creative direction for product photoshoots and full brand store builds, while also documenting workflows en
  • L
    Lead Designer
    Legona.nature
    Feb 2021 - Sep 2021 (8 months)
    As the Lead Designer, I shaped the visual identity of a sustainability-driven wellness brand, creating cohesive designs across packaging, e-commerce, and social media while preserving brand authenticity. I played a key role in refining the brand's voice through impactful storytelling and clean, minimal aesthetics. Additionally, I leveraged insights from marketing analytics to optimize visuals for various touchpoints, including ads, landing pages, and product visuals, ensuring alignment with performance marketing strategies. My experience with Amazon Marketplace was crucial, as I designed assets that met specific marketplace requirements, including main images and infographics that adhered to Amazon's guidelines. Furthermore, I utilized 3D r
  • E
    Lead Graphic Designer
    Elithair
    Jan 2018 - Feb 2021 (3 years 2 months)
    - Directed the visual communication for one of Europe's leading hair transplant clinics, delivering cross-channel creative assets for print, social media, and digital campaigns. - Ensured visual consistency as the brand scaled across multiple international markets, while also focusing on e-commerce strategies that were integral to service sales. - Collaborated on landing pages, funnels, and promotional assets, leveraging design to enhance user awareness and drive higher consultation bookings. - All design decisions were informed by performance data, including conversion rates, click-through rates, and A/B test results, ensuring that visual elements effectively supported marketing goals. - Worked closely with the marketing and performanc
  • m
    Lead Graphic Designer
    moctezuma
    Feb 2016 - Dec 2017 (1 year 11 months)
    As the Lead Graphic Designer, I was responsible for handling branding, packaging, and product design for a multinational Mexican food brand in Europe. I led social media and print marketing efforts, significantly boosting brand visibility and market recognition across the Czech Republic and neighboring countries. Additionally, I utilized my understanding of e-commerce to support the brand's online sales channels, ensuring that our designs were optimized for digital platforms. Part of my role involved analyzing the performance of various marketing campaigns and email marketing initiatives, which informed our creative strategies and enhanced overall project outcomes. My expertise in creative project management allowed me to effectively coordi
  • Coca cola Femsa
    Graphic Designer
    Coca cola Femsa
    Mar 2010 - Apr 2013 (3 years 2 months)
  • S
    Graphic Designer
    Secretaria de Desarrollo Sustenable Queretaro
    Jan 2008 - Jan 2010 (2 years 1 month)
Education verified_user 0% verified
  • Universidad Autónoma de Querétaro
    Masters in Design and Visual Communications
    Universidad Autónoma de Querétaro
    Oct 2014 - Sep 2017 (3 years)
    The course teaches you to creatively and strategicaly convey messages through typography, visual language, digital media and research. Focusing on human-centered design, brand strategy and preparing you for roles such as graphic designer, UX/UI designer and art directors.
  • Universidad Autónoma de Querétaro
    Bachelor of Arts- Graphic Design
    Universidad Autónoma de Querétaro
    Jan 2011 - Jan 2014 (3 years 1 month)