Fernando León

Senior Creative Director

Xennial Digital

Jan 2017 - Jan 2025 (8 years 1 month)

Specialized in the creation of immersive experiences in virtual reality (VR), mixed reality (MR) and augmented reality (AR), conceptualizing and designing digital environments and UI/UX experiences for different projects at Xennial Digital.

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Senior Digital Creative

MIRUM AGENCY WPP

Jan 2015 - Jan 2017 (2 years 1 month)

As part of the global digital agency Mirum (a WPP company), I have been actively involved in marketing, digital, mobile, and AR/VR projects for Adobe, Mazda, Royal Caribbean, FBI Academy, Sotheby's International Realty, Tiffany & Company, among other clients, as well as for prestigious North American universities such as Arizona State University, Auburn, Michigan State University, UNC Kenan-Flagler Business School, and the University of Florida, among others.

Art Director

Alcaldía Mayor de Bogotá

Jan 2013 - Jan 2014 (1 year 1 month)

My involvement in the Bogotá City Hall focused on developing and supporting social programs, leading campaigns such as Citizen Disarmament, Zero Waste, and other initiatives aimed at promoting coexistence, environmental protection, and building civic culture.

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Art Director

BRASIL COLOMBIA

Jan 2012 - Jan 2014 (2 years 1 month)

Experience in political and government marketing, collaborating on campaigns for the National Government and the Bogotá Mayor's Office.

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Creative Director

EPICA PUBLICIDAD Y BTL

Jan 2009 - Jan 2012 (3 years 1 month)

At Epica Agency and BTL, I led the execution of brand activations and events for clients such as Panasonic, Pirelli, Vipal, Carulla, and KIA. I specialized in BTL experiences that connect directly with consumers and enhance brand positioning. This stage strengthened my logistical skills, field creativity, and focus on tangible results.

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Art Director

SCARPETTA & AYA + Mccann

Jan 2004 - Jan 2008 (4 years 1 month)

I worked at Scarpetta & Aya, an advertising agency, where I managed campaigns for global brands such as ExxonMobil and Unilever. My role ranged from creative strategy to multi-channel campaign execution. This experience strengthened my results-oriented approach and my ability to work with high-profile accounts.

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Designer

SPORTDES EUROPE

Jan 2001

At Sportdes, a European sportswear company, I developed corporate branding and key materials such as catalogs, packaging, and promotional materials. My approach combined functional design with a coherent visual identity to reinforce the brand's positioning. This experience solidified my ability to build strong brands in the sports sector.

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Fernando León

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