Fernando Arturo Quiros E.

RETAIL MANAGER LATINOAMERICA

Samsung

Aug 2023 - Current (2 years 11 months)

• In charge of all Consumer Business (LCD MONITORS), Budget of 15MM USD/year

REGION MANAGER Latinoamerica

Sennheiser Electronic GmbH & Co. KG

Jan 2018 - Aug 2023 (5 years 8 months)

• In charge of all Consumer Business (headphones, wearables and soundbars for the region) • Implemented the "80/20" initiative, to reduce the overall cost of operation and improve the sell out in the region. This have help increase the Gross margin and reduce the time to market in Central America and Caribbean. • Responsible for marketing and promotions initiatives in the region, leading to reach the sales (and exceed) forecast by more than 100% approx annually. I stopped working formally, as my son (who suffered a brain paralysis when born) needed 4 surgeries in a 4 year spam, to improve his walking abilities, in Colombia)

CEO/GENERAL MANAGER

FUNDES

Oct 2010 - Jul 2013 (2 years 10 months)

• Responsible for implementing the new Business Strategy (from Small and Medium Enterprises (SMEs) Business Trainers and Educators to a SME's Consulting Business Company). This lead to a "overhaul" of employees skills, business transactions and income and "go to market" operations.

COMMERCIAL DIRECTOR

Globalstar

Mar 2009 - Sep 2010 (1 year 7 months)

• Lead the company to increase the dealer base in 400% in 8 months. Resulting in a sale increase of more than $500k in one year. • Re launched the Satellital Business communications (phones), and re define the dealers profiles. This lead to an increase of more than 15 new dealers in LATAM, and improve the sales numbers in 50% approx, in my first year. • Renegotiated the business contracts with Chilean, Argentinian, Colombian and Panamanian Goverments, for the use of Satellite phones, minutes plans and customer services plans.

REGION MANAGER Latinoamerica

Sennheiser Electronic GmbH & Co. KG

Jul 2005 - Jan 2008 (2 years 7 months)

• Increased the number of dealers in the region by 200% in the first year of ops, thus increased our share of market and floor print against Shure. This also lead to an increase in share of market from 35% to 55% in sales and POS.

S

SALES MANAGER

SONY CENTROAMERICA & PANAMA

Jun 2002 - Nov 2003 (1 year 6 months)

• Lead my team to reach $13M in sales in 2002, in Panama. Reached the $15.5M in • Increased the digital cameras sales by 40% in 2002 and 45% in 2003 in Panama. • In charged of the marketing and merchandising initiatives for Audio-video products in Panama, resulting in an increase in sales and share of market in 2002/2003 period. • Appointed to manage AIWA Business in Panama, resulting in $3M in sales in 2002 and $4M in 2003. • Part of the Six Sigma Team that reduced in 16% the operating costs of SONY Panama.

U

SALES MANAGER PANAMA

UNISYS CENTROAMÉRICA

Feb 2001 - May 2002 (1 year 4 months)

• Increased the total projects sold in Panama from 5 in 2000 to 11 in my time spam at Unisys, for a total of $7.2M

KEY ACCOUNT SALES EXECUTIVE

Xerox

Sep 1999 - Feb 2001 (1 year 6 months)

• Appointed to manage Cable and Wireless, Panama Canal and Bellsouth Business relations. My forecast was $2.5M yearly.

ADMIN CLERK|

Panama Canal Commission

Jul 1995 - Aug 1998 (3 years 2 months)

Fernando Arturo Quiros E.

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