Fernando Arroyo Sales Leader | Account Management

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Busines Sales Manager

Nov 2025 - Current (6 months)

Supervise the commercial performance of Microsoft's Direct Store across Southwest Europe (Spain, Portugal, France, Belgium, Netherlands, Italy, Luxembourg). Lead enterprise sales strategy, pipeline management, and serve as POC for all regional enterprise accounts. •Manage a pipeline of over €4M/year across devices and Copilot (AI solutions). •Oversee two Teleperformance teams: outbound sales and transactional sales < €10K. •Personally handle and close all deals > €10K. •Act as strategic advisor and internal advocate for enterprise clients. •Support outbound hunters with lead generation strategies and internal processes. •Co-create call scripts and outbound messaging for new campaigns. Key Achievements: •Built a scalable structure to manage

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Outbound Team Lead

CheKin

Feb 2025 - Nov 2025 (10 months)

Hired to build and lead the outbound sales department from scratch, managing the transition of interns into SDRs and eventually Account Executives. •Recruited, trained, and managed a team of 7 (4 Spain, 2 Italy, 1 DACH). •Designed onboarding, playbooks, KPIs, and reporting dashboards. •Carried an enterprise quota while leading the team. •Represented the company in webinars and industry events. Key Achievements: •Team exceeded 110% of sales target and doubled pipeline in the first month. •Intern-to-AE training pipeline executed in record time. •Built departmental structure and culture from zero. •Public speaker in events for tech CEOs and hotel directors. •Developed onboarding tools and documentation used internally by sales and support. •Co

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Business Development Manager

Mr.Alfred

Feb 2024 - Feb 2025 (1 year 1 month)

Led the overall sales strategy, operations, and partnership acquisition for a fastgrowing PMS and Revenue Management SaaS in the hospitality tech space. •Designed and executed the sales department from zero. •Managed cross-functional collaboration with marketing, product, and CS. •Negotiated partnerships with property managers, real estate groups, and hospitality brands. Key Achievements: •Doubled company revenue year-over-year. •Expanded client portfolio by 27% in Q2. •Maintained strong retention through tailored onboarding and education.

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Senior Sales Account Executive

Civitfun Hospitality

May 2023 - Current (3 years)

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Sales Account Executive

Civitfun Hospitality

Oct 2022 - May 2023 (8 months)

◽️Achieved 113% of Q1 2023 target ◽️Awarded Predictability Award in Q1 2023 ◽️Negotiate with executives (C-Level) of hotels and hotel chains ◽️Oversee the entire sales process, including inbound, outbound, cold calling, and cold emailing ◽️Deliver virtual and face-to-face presentations of our software as solution

Sales Development Representative

Cloudbeds

Jan 2022 - Oct 2022 (10 months)

◽️From the first month I achieved and exceeded targets with an average conversion rate of 16%. ◽️Presented to VP of Sales and other senior management a new prospecting system that delivers +30% conversion rate with a lower call rate ◽️Contacted +120 opportunities per month, mainly through cold calling and email (+50 calls per day) ◽️Went above and beyond my responsibilities to provide excellent customer service, ensuring retention and minimising potential customer churn ◽️I qualified potential customers for the next stage of sales primarily using the Sandler model. ◽️Upgraded and created new email templates for the entire SDR team in Spain ◽️Maintained the quality of leads in Salesforce, improving communication and the level of information

Admission Coordinator

EALDE Business School

Dec 2021 - Jan 2022 (2 months)

◽️Advised dozens of students in Master and postgraduate programs such as MBA, Risk Management, Compliance, Digital Marketing, etc. ◽️Supervised the lead cycle from the first contact to the closing of the enrollment (+200 leads per month) ◽️Lead management through Salesforce

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Head of Admissions

DJP Music School

May 2021 - Dec 2021 (8 months)

◽️ Provided academic guidance to prospective students and family members and to foreign students about visa procedures, enrolment, life and studies in Spain ◽️ Searched for alliances or agreements with companies related to foreign students in Madrid. ◽️ Created and supervised strategies for orientation days ◽️ Created guidelines for communications with prospective students and how to make first contact and the following folloups

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Sales Advisor

DJP Music School

Jan 2021 - Dec 2021 (1 year)

◽️ Billing and revenue control, matching or exceeding 2019 and 2020 sales targets, with record sales in June 2021 and July 2021 ◽️ Support the creation and execution of the school's business strategies ◽️ Achieved the all-time sales record for the first half of the year, 48% more than in the same half of 2020 and 31% more than in 2019 ◽️ Undertake the search for new business opportunities ◽️ Managing the database of both leads and students through Hubspot CRM ◽️ Created and implemented a constant income system so that the school would have cash flow every month

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Seller

H2O MARKETING LIMITED

Aug 2019 - Dec 2019 (5 months)

◽️ B2B ◽️ Offer the best solution based on business needs ◽️ Cold calling sales and distribution where my communication skills have been key

Consultant | Spanish Expert

Nuance Communications

Jul 2015 - Aug 2017 (2 years 2 months)

◽️I worked for automotive clients as important as Audi, Mercedes-Benz, BMW, Porsche, Ferrari, Ford, among others. ◽️Responsible for the quality of inputs (text and audio) for its implementation in Digital Speech Science. ◽️Responsible for the database maintenance/updating of recording files and translations - localizations. ◽️Trained as a sound engineer to record and edit thousands of audio files in more than 10 different languages (EU and non-EU languages). ◽️Utilized CRM (Customer Relationship Management) tools to enhance client interactions and streamline project management, ensuring effective communication and satisfaction throughout the consulting process.

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French horn Teacher

Musikschule Aachen

Dec 2013 - Oct 2014 (11 months)

◽️ Ensure the musical and personal training of students of all ages ◽️ English and German teaching ◽️ Prepare students for their entrance conservatory exams ◽️ Implement new pedagogical methodologies based on student's optimal development

Freelance professional musician

Selfemployed

Jan 2008 - Jan 2021 (13 years 1 month)

Being a professional musician has trained me as a true expert in delivering a perfect customer experience. I’ve been offering my services and skills at the highest level for more than 13 years, not only in Spain but in various European countries. In addition to the attention to details that my profession requires, I’ve also been trained in a total teamwork environment, since a simple failure can ruin an entire project’s work. Therefore, concentration and the ability to work under intense pressure are key skills for the jobs that I have been doing for so many years, and they are already well integrated into my personality. Additionally, I have honed my negotiation skills while collaborating with various orchestras, such as Orquesta de la Com

Fernando Arroyo

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