F
Fernando
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Quintana Roo, Mexico
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Full-time jobs
Résumé
Jobs
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ACCOUNT ANALYSTEntropyNov 2023 - Jul 2024 (9 months)MMM insights. Communicating results, insights and propose next steps to clients on a monthly basis. Communication with clients through email, video calls or chat. Collaborate with IT department in the implementation of conversion tracking.- CPAID MEDIA SPECIALISTCausemic,Apr 2023 - Oct 2023 (7 months)Identifying opportunities for optimizing the performance of advertising campaigns and making the necessary technical changes. Communicating with both the internal team and the client about the performance of paid campaigns, areas of opportunity, fndings, and next steps through presentations and video calls. Creation and implementation of A/B tests for continuous improvement of advertising campaigns. Setting up Google Tag Manager for proper conversion tracking. Analysis and reporting on results. Proposing next steps to clients. Communicating with clients through different channels (email, videocall). Collaborate with different areas (SEO, KAM, Content, Design) to ensure brands' success.
- DDIGITAL MARKETING SPECIALISTJan 2021 - Jul 2022 (1 year 7 months)Managing paid media efforts of brands in the US. Paid media strategy development and recommending budget of paid media channels. Testing variables (A/B testing, conversion lift, brand lift) in order to obtain insights and take action based on them. Analysis and reporting on results. Propose next steps to clients. Communicating with clients through different channels (email, videocall). Collaborate with different areas (SEO, KAM, Content, Design) to ensure brands' success.
- DDIGITAL MARKETING SPECIALISTJun 2019 - Jul 2022 (3 years 2 months)Managing paid search & paid social efforts of brands in Mexico, Spain and Colombia. Paid search & social strategy development and recommending budget of those channels. Testing variables (A/B testing, conversion lift) in order to obtain insights and take action based on them. Analysis and reporting on results. Proposing next steps to clients. Communicating with clients through different channels (email, WhatsApp, videocall). Collaborate with sales & IT departments to ensure brands' success.
Education
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- Master of Science inUniversity Of SouthamptonSep 2015 - Aug 2016 (1 year)
- Bachelor of ScienceCIty University of SeattleJan 2012 - Jan 2014 (2 years 1 month)
- Bachelor of ScienceUPAEPJan 2009 - May 2014 (5 years 5 months)