Fernando Alvarado Marketing Specialist, Community Manager and Content entry

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Content Entry Specialist

Hook Agency

Nov 2025 - Current (6 months)

As a Content Entry Specialist, I was responsible for entering and publishing 100% of Hook-written content on client websites, including posts, pages, and web copy, while supporting photo selection and asset placement. I ensured all content met Hook’s Content Quality Standards for both writing and entry, and implemented SEO best practices throughout the publishing process through continuous self-learning and collaboration with SEO Strategists. My role involved performing comprehensive content entry and optimization checks, replacing placeholder materials, identifying missing or incorrect content, and communicating issues to Project Coordinators and Content Strategists. Additionally, I supported content migration initiatives prior to site lau

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Community Manager

GoodRec formerly Just Play

Feb 2024 - Dec 2025 (1 year 11 months)

As a Community Manager, I was responsible for building and nurturing relationships with our online community, engaging users through various social media platforms, and creating content that resonates with our audience. I monitored community interactions, responded to inquiries, and facilitated discussions to foster a positive environment. Additionally, I managed multiple projects between our social media initiatives and our affiliate program, ensuring alignment with overall marketing strategies and enhancing our community engagement efforts. Furthermore, I utilized my negotiation skills to conduct contract negotiations with various facilities for our games, which contributed to strengthening partnerships and expanding our community outreac

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Marketing Assistant

Sectorial

Jul 2023 - Jan 2024 (7 months)

As a Marketing Assistant, I was responsible for executing outbound outreach through targeted email campaigns and cold calls to potential clients, while developing growth and engagement plans for existing customers. I built and maintained consolidated databases of prospects to strengthen the commercial pipeline and inventory, managed cold appointment requests, and followed up with users who visited the company portal. Additionally, I developed and monitored lead-generation campaigns, continuously tracking opportunities for brand exposure. I produced biweekly campaign performance and opening reports for committee presentations, as well as usage reports on tools for current clients. My role also involved editing audiovisual content for YouTube

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Customer service

Convertion monster

Aug 2022 - Oct 2022 (3 months)

In my role as a Customer Service representative, I was dedicated to providing exceptional support to our clients, addressing their inquiries and resolving issues promptly to ensure a high level of satisfaction. I actively engaged with customers to understand their needs and fostered strong relationships that contributed to customer loyalty. Additionally, I showcased our brand effectively to customers, utilized AI tools to enhance service delivery, and adapted to the remote work environment, ensuring seamless communication and support regardless of location. My experience also included lead generation, which involved cold calling potential clients to expand our customer base and enhance overall service engagement. This multifaceted approach

Fernando Alvarado

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