fernanda herrera diseñadora visual

Senior Lead Designer

Inhabit

Oct 2024 - Current (2 years 1 month)

• Lead design strategy and execution for NFT platforms and biocultural digital products serving 10K+ users
• Bridge product, design, and engineering teams to translate complex ecological systems into accessible digital experiences
• Define scalable UX and design systems with WCAG 2.1 AA compliance standards
• Create high-fidelity prototypes to validate concepts and reduce iteration cycles
• Development of the website using React, Tailwind and teaming with Cryptocurrencies

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UX/UI Designer & Frontend Developer

WongDoodyInfosys

May 2023 - Oct 2024 (1 year 6 months)

• Designed scalable design systems and component libraries serving as single source of truth across multiple teams
• Created detailed design specifications and interactive prototypes to bridge design and development
• Developed motion-driven interfaces and animations to enhance user experience
• Contributed to award-winning Al-driven editorial platforms (Handelsblatt), earning 2 Gold w3 Awards, 1 Silver w3 Award, and 1 German Digital Award Bronze

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UX/UI Designer

Euvino

Jul 2022 - Dec 2022 (6 months)

• Owned and evolved design system ensuring consistency across multiple customer touchpoints
• Designed new SaaS features based on comprehensive user research and usability testing
• Led complete website redesign improving conversion rates and user engagement
• Managed and optimized WordPress websites for performance and user experience

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UX/UI Designer & Frontend Developer

Newman Agency

Jan 2021 - Jun 2022 (1 year 6 months)

• Led end-to-end design and development for clients across retail, healthcare, and finance sectors
• Managed digital production and maintenance of client websites ensuring high uptime and performance
• Implemented SEO best practices and technical optimizations to improve search rankings and organic traffic
• Created reusable UI patterns and design workflows to streamline project delivery

Freelance UX/UI Designer & Frontend Developer

Self-employed

Jul 2020 - Jan 2021 (7 months)

• Provided end-to-end design and development services for diverse clients
• Delivered responsive websites and web applications with focus on user experience
• Collaborated remotely with international teams and stakeholders
• Designed the identity of mdh https://www.mediadesign.de

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UX/UI Designer

Trendig Technology

Oct 2019 - Apr 2020 (7 months)

• Directed visual design and motion design for digital products and websites
• Created custom animations and interactive elements to enhance user engagement
• Delivered responsive websites on schedule and within budget constraints
• Collaborated with developers to implement animations and interactive features

UX/UI Designer

Meridian Group

Jul 2018 - Aug 2019 (1 year 2 months)

• Applied human-centered design methodology to product challenges for Silicon Valley startups
• Designed user experiences aligned with business objectives and technical constraints
• Conducted user research including interviews and usability testing to inform design decisions
• Created wireframes, prototypes, and high-fidelity designs for digital products

Head Digital Designer UI

Young & Rubicam

Jun 2017 - Jun 2018 (1 year 1 month)

• Designed digital experiences for global brands including PayU, Suzuki, and Saint-Gobain
• Co-designed Effie Bronze award-winning campaign for financial services
• Pioneered digital technologist role bridging design and development
• Delivered designs for campaigns reaching millions of users across Latin America

Junior Digital Designer

Interactiu Digital Media

Jul 2012 - Sep 2017 (5 years 3 months)

• Delivered interactive digital experiences for major brands including Avianca Airlines, Coca-Cola, Mazda, and Kia
• Designed user interfaces for web applications, websites, and digital campaigns
• Contributed to establishing the agency's digital innovation practice
• Collaborated with creative and development teams on integrated campaigns

fernanda herrera

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fernanda herrera

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