Maria Fernanda Barrera Torres

Web Content Author

McCann Worldgroup

Jun 2022 - Sep 2022 (4 months)

- Component management for building web pages of General Motors Canada using AEM tool. Tracking and management of Jira support tickets. • Analytics support for keywords and SEO. • Page publishing according to the vehicle project model

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Digital Marketing Manager

From Colombia

Jan 2021 - Dec 2021 (1 year)

- Web content management of website's blog (articles and images) on Shopify based on keywords. Monitor the appearance, usability and UX of the E-commerce website. - Review of monthly Grids for Instagram posts: Reels, Surveys, Photo-product, educational content. Establish and implement communication and funnel sales campaigns aligned with marketing strategies.

International Customer Service Analyst

Darnel Group

Aug 2019 - Nov 2020 (1 year 4 months)

- Managing customer portfolio and Caribbean countries export database. Customer support with documentary procedures and business consulting. Notification payment conditions - Analysis, case scalability through Oracle People Soft (CRM), and the response of the claims caused by the service in the delivery of logistics operators (Storage and National/International Transport). - Customer service for placement cases of non-conformity with the product due to quality or logistical issues. Reports on export procedures, programming, cubic capacity and processing of purchase orders (ERP-People).

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Ecommerce Analyst

Vaivén Multibrand

Nov 2017 - Jul 2019 (1 year 9 months)

- Content creation, based on Keywords-SEO positioning using WordPress- Yoast SEO and Google Keyword Planner. Product stock verification in Woo-commerce, price update and payment verification - Optimization of marketing campaigns on Google Ads, in order to increase visits to the website, reaching the return on advertising investment (ROAS) Maintenance and update of WordPress plugins • Execution of web file and database backups.

Maria Fernanda Barrera Torres

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