FELIX ORLANDO PETUCCO BENITO

FELIX ORLANDO PETUCCO BENITO

About

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São Paulo, Brazil

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 13% verified
  • T
    Marketing & Creative Coordinator public Remote experience
    The SF Team
    Aug 2026 - Current (3 months)
    Leading marketing and creative for The SF Team, a San Francisco real estate group, creating the design and brand experience into the real estate marketing.

    Leading a full website redesign centered on SEO and conversion, with a new blog, downloadable ebooks and newsletter signup.

    Conceiving and launching a monthly newsletter (my own concept) covering company news, San Francisco recommendations, active listings and a market outlook.

    Owning the strategy and content plan for our social media presence.

    Conducting market research and competitive analysis on other San Francisco real estate players.

    Structuring our design language, branding, tone of voice and visual style, plus producing print
  • PharosGraph
    Design Lead verified_user Verified experience public Remote experience
    PharosGraph
    Mar 2026 - Jul 2026 (5 months)
    End-to-End Product Leadership: Own the complete design lifecycle for a suite of five complex SaaS platforms, moving from initial discovery and low-fidelity wireframing to high-fidelity Figma deliverables and technical hand-off.

    Design System Architecture: Spearheaded the creation and maintenance of a foundational design system. Developed comprehensive component libraries and advanced token structures (including multi-mode color variables) to ensure visual consistency and rapid scalability across the ecosystem.

    Complex Data Visualization: Designed intuitive dashboards and analytics interfaces for sophisticated AI-driven features. Specialized in translating high-dimensional data and predictive indicators into actionable
  • CI&T
    Senior Product Designer
    CI&T
    Jan 2022 - Nov 2025 (3 years 11 months)
    As a Senior Product Designer, I lead design projects for international clients, driving product strategy and innovation through comprehensive design processes. My current role at Audi focuses on enhancing the user experience of the My Audi app, specifically in the charging and onboarding sections, ensuring seamless navigation and intuitive functionality to empower users in maximizing their electric vehicle experience with confidence and ease. In my work with Coca-Cola across Argentina, Brazil, Mexico, Paraguay, and Chile, I utilized AI to optimize the user journey for web applications and chatbots, analyzing user behavior patterns and automating decision-making in the buying and selling process. This integration of AI-driven insights reduce
  • Ourofino Agrociência
    Mid-level UX/UI Designer
    Ourofino Agrociência
    Jan 2017 - Dec 2022 (6 years)
    I was responsible for enhancing the user experience in digital products tailored to the Brazilian agricultural sector. Collaborating closely with the marketing, sales, and research teams, we launched the Reimagined Products -a strategic initiative by Ourofino Agrociência to introduce innovative formulations, boost brand value, and increase market share.To differentiate the sales process and penetrate new markets, I developed a comprehensive strategy. This involved competitor analysis, conducting user interviews with agronomists, and researching agricultural time-to-market dynamics.I also mapped user journeys and created a detailed roadmap for the develo
  • G
    Digital marketing analyst
    Grupo Educacional Augusto Cury
    Jan 2016 - Dec 2017 (2 years)
    Augusto Cury, a renowned Brazilian writer and psychologist, founded a school specializing in socio-emotional education. I was responsible for developing the digital strategy and solutions for the school's educational platform. Collaborating with developers, sales teams, and managers, we defined the technology stack, functionalities, information architecture, and wireframes for the project.I then created the prototype, developed the style guide to ensure design consistency, and conducted user testing to evaluate the platform's effectiveness. This process allowed us to refine the user experience and ensure the platform aligned with both educational goals and user needs.
  • Popcorn Studio
    Web designer
    Popcorn Studio
    Jan 2014 - Dec 2016 (3 years)
    As the web designer at the studio, I developed digital products for clients in Brazil like Cory, Icekiss, MiniJob, Luckro, Algar Telecom and Twitter. I contributed to the strategy, roadmap, user journeys, site mapping, information architecture, and prototyping. I designed two key applications: MiniJob, a gamified platform for parents and children to manage daily tasks, and Luckro, a B2B app for administrative and financial management.
  • Saraiva
    Digital marketing analyst
    Saraiva
    Jan 2010 - Dec 2014 (5 years)
    At Saraiva, a leading Brazilian bookstore and publisher, I developed e-learning platforms to engage students and teachers at the onset of digital education, the company's branding, digital marketing campaigns, and website design to promote and sell products and services.
  • N
    Marketing Internship
    Nexo Comunicação
    Jan 2008 - Dec 2010 (3 years)
    In my first role at a Brazilian agency, I worked with clients on marketing across traditional and digital media. I developed designs and concepts for ads in newspapers, magazines, and outdoor displays, while also creating logos, posters, catalogs, and corporate communications.
Education verified_user 0% verified
  • E
    Executive MBA Integrated Marketing and Communication Management
    ESPG
    Jan 2021 - Dec 2021 (1 year)
  • SENAC
    Postgraduate degree in graphic design
    SENAC
    Jan 2013 - Dec 2013 (1 year)
  • M
    Publicity and Advertising
    Moura Lacerda
    Jan 2011 - Dec 2011 (1 year)
    A foundation in art, illustration, and music has cultivated a creative and holistic approach to problem-solving, which I continually enhance with formal training in UX/UI, Product Strategy, and data-driven design.