F
Felipe Uruena
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Bogota D.C., Colombia
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Full-time jobs
Résumé
Jobs
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Payments and Risk ManagerHolaflyMar 2025 - Current (1 year 8 months)Accountable for the definition and execution of the Payments and Risk product strategy at a global level. • I am implementing a payment orchestration service, to simplify and bring efficiency to the payments stack. • I lead risk management initiatives to minimize fraud and ensure secure transactions. • Lead discovery and research efforts to deeply understand merchant needs and trends. • Drive communication with payment processors to guarantee that conversion and chargeback rates are as expected. • Quantify the impact of the strategy implementation through KPIs.- Senior Product ManagerSparqSep 2024 - Mar 2025 (7 months)I streamlined the execution of technological projects required by a large variety of clients. • Implementation of a labeling assistant for a large scale American food company, through AI capabilities.
- Product ManagerIntcomexSep 2021 - Aug 2024 (3 years)As the leader in Digital Payments, I oversaw eCommerce Platforms integration, payment processor confirmation, and drove Payment Orchestration services for Latam eCommerce, along with B2C digital payment strategies. • Integrated eCommerce platforms and payment processors, enhancing efficiency and reducing friction. • Optimized workflows with payment orchestration, reducing integration efforts.
- Product OwnerBanco SantanderSep 2020 - Sep 2021 (1 year 1 month)Responsible for overseeing the execution of tech projects pertaining to digital services for individuals throughout the Latam region. • Implemented the digital loan service with specific destination for Consumers. • Led the Scrum Team in charge of Consumer services.
- Product ManagerBanco de BogotáJul 2011 - Aug 2020 (9 years 2 months)I oversaw all facets of product and service development and delivery, including innovation enhancements and feature definition informed by market research and industry trends. • Responsible for the transactional offshore website (Web and Mobile). • Implemented corporativo services like Swift, H2H and Siscomp. • Enhanced product features according to commercial needs and market trends.
- Product analystBanco de BogotáSep 2005 - Jul 2011 (5 years 11 months)Coordinated the design and implementation of the transactional website for the International Division. • Enhanced offshore transactions, optimizing efficiency. • Ensured timely product releases aligned with business priorities.
Education
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- EScrum Product Owner Professional Certificate / CertiprofENE.May 2012 - Dec 2012 (8 months)
- EScrum Foundation Professional CertificateENE.May 2012 - Dec 2012 (8 months)
- EScrum Master Professional Certificate / CertiprofENE.May 2012 - Dec 2012 (8 months)
- SStrategic Management Master DegreeJul 2010 - Nov 2012 (2 years 5 months)
- IIndustrial Engineer Bachelor DegreeJun 1998 - Jun 2004 (6 years 1 month)