Juan Felipe Paternina
Download
Recommend
Messages
Share
Juan Felipe Paternina

Juan Felipe Paternina  new_releases

About

Detail

Senior UX/UI & CX Designer | Digital Transformation | Customer Journey Optimization | Data-Driven UX
Bogotá, Bogota, Colombia
Contact Juan regarding: 
connect_without_contact
Finding mentors
Finding co-founders
groups
Networking

Timeline

work
Job
school
Education

Résumé

Jobs verified_user 20% verified
  • Compensar
    UX/UI Designer public Remote experience
    Compensar
    Jun 2023 - May 2025 (2 years)
    Responsibilities 1. Led UX/UI design for digital financial products, enhancing user satisfaction and engagement 2. Reduced development times by 20% through implementation of scalable design systems. 3. Increased efficiency in transactional flows by 30% through behavior-based improvements. 4. Applied journey mapping and usability techniques throughout the user lifecycle. 5. Managed multidisciplinary teams and task assignments.
  • Founders Workshop
    UX/UI Designer public Remote experience
    Founders Workshop
    Dec 2022 - May 2023 (6 months)
    - My responsibilities encompass the entire product development process, starting from conceptualization to pre-development. My primary focus is on crafting intuitive and user-friendly designs that solve complex problems. To achieve this, I place a str
  • Hello Iconic
    UX/UI Designer public Remote experience
    Hello Iconic
    Jun 2022 - Nov 2022 (6 months)
    - Creation of design systems, app, mobile and desktop versions. Establish user flows mainly in app versions, qualitative, quantitative and heuristic analysis of existing products to propose a redesign according to brand values. End-to-end design of Fin - Strategy, ux and ui supporting the process with research, prioritization of product features and design system, focused on Fintech. Compilation of client's competitor's apps to help determine the minimum functionalities the app should have to be comp
  • Mullen Lowe
    Mass Digital
    UX / UI Web designer public Remote experience
    Mullen Lowe, Mass Digital
    Oct 2020 - Jun 2022 (1 year 9 months)
    - Successfully create interactive prototypes for company and customer profiles (beauty products, university portals, food, social approach, etc) in mobile and desktop versions, achieving high-level prototypes, both functional (UX) and visual (UI). - Analyze the quality of the user experience of the interfaces based on a thorough analysis of the competition, their digital solutions and the state of the art relevant to the case study. - Design products focused on facilitating the process of using the interface, always thinking about how to make things easier and more comfortable for the user. - Determine the profiles of the target users, using tools such as interviews, active and passive observation and surveys in order to understand the need
  • Mandala Consulting S.A.S
    Graphic - UX/UI Designer verified_user Verified experience public Remote experience
    Mandala Consulting S.A.S
    Feb 2018 - Sep 2020 (2 years 8 months)
    - Mapping out the clients' needs and what their experience should be like, working closely with the marketing, copywriting and sales teams to create cohesive designs that reflect our clients' corporate cultures and goals, resulting in very good pieces. - Design and develop forms of digital communication such as social media pieces and new user experiences through website redesign, as well as create labels for dairy products in the US market, focusing on photo retouching through PS and AI.
Education verified_user 0% verified
  • CESA
    Certificate in Strategic Leadership in CX & UX
    CESA
    Aug 2024 - Oct 2024 (3 months)
  • Interaction Design Foundation
    Ux / Ui user courses public Remote experience
    Interaction Design Foundation
    Aug 2021 - Feb 2022 (7 months)
  • Universidad de los Andes
    Diseño
    Universidad de los Andes
    Feb 2011 - May 2018 (7 years 4 months)