Felipe Pescador

Chief Marketing Officer (CMO)

Inmedia Labs

Aug 2018 - Current (7 years 11 months)

In charge of developing the company's marketing plan and overseeing the global actions of the brand, related to its positioning and sales growth in United Stated, Spain & Colombia.

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Commercial Vice President - Sales Strategy Director

BCD Travel:

Mar 2015 - Jul 2015 (5 months)

In charge of developing commercial strategies aimed at the engagement, implementation, and maintenance of corporate accounts (over 150). ACHIEVEMENTS: • Signed commercial agreements worth over USD2 million • 19% increase in the number of trips-transactions for the company: 5,700 new trips-transactions per month, 68,400 per year.

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Country Manager (CM)

Jan 2013 - Dec 2017 (5 years)

CMO: In charge of developing the company's marketing plan and overseeing the global actions of the brand, related to its positioning and sales growth in United Stated, Spain & Colombia. CM: I led local operation & management of multidisciplinary teams (36), I fostered strong relationships with key partners and local collaborators, adapting strategies to market peculiarities, identifying growth opportunities, and ensuring excellence in execution. Overseeing the planning, implementation, and supervision of digital campaigns for diverse clients managing budgets of over $1.5 million dollars. • Successfully localized and executed global partner marketing programs and campaigns in Latin American market. • Strategic Program Ownership: Spearheade

Sales Manager (SM)

Latam

Oct 2011 - Jan 2012 (4 months)

Key Account Manager (KAM)

Latam

Aug 2009 - Dec 2010 (1 year 5 months)

As a Key Account Manager (KAM), I led the marketing and sales strategy for the distribution of digital content across 12 countries in Latin America. I was responsible for managing major accounts and public relations with content licenses, including both major labels and independent artists. I directed a marketing and sales team of 13 professionals, focusing on building strategic relationships with key clients to ensure their satisfaction and collaborating closely to develop customized solutions that aligned with their business objectives. **Achievements & Key Contributions:** - Increased the company's number of accounts by over 278%, expanding from 9 to more than 32 in Central and South America. - Grew the number of new licenses from 25 t

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Key Account Manager (KAM)

Universal Music:

Apr 2008 - Mar 2009 (1 year)

Promotion of artists in digital channels, carriers – Apps of streming, downloads, etc, developing marketing and sales actions for the distribution of digital content in the region.

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Marketing Analyst

Sony: Mobile division

Jun 2007 - Apr 2008 (11 months)

Led the analysis of regional data, generating insightful reports to inform strategic decisions for the sale and promotion of products at retailers. Also helped coordinate the trade marketing team to implement the correct strategy. Structured the Trade Marketing program for Colombia and Ecuador in 2008, contributing to enhanced efficiency and results in the region. Secured first place in the 2007 Trade Marketing program among Sony's operations in America, a feat resulting in a substantial increase in the marketing budget for the region—from USD 1 million to USD 4 million for the subsequent year. Helped develop and measure the marketing & channel programs in the retailers. Additionally, utilized Brandwatch to monitor Sony Mobile's brand perfo

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Sales Manager

Ceiling Pro:

Jun 2006 - May 2007 (1 year)

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