Felipe Graña Taboada

Advisor - Go to Market

Plenna

Feb 2024 - Current (2 years 2 months)

P

Advisor & Seed Investor

PEOPL

Jul 2023 - Current (2 years 9 months)

S

Chief Revenue Officer

SOFA

Jun 2023 - Current (2 years 10 months)

S

Vice President of Sales

SOFA

Mar 2022 - Jun 2023 (1 year 4 months)

Advisor & Seed Investor

Cometa

Feb 2022 - Current (4 years 2 months)

Regional Sales Manager Latam

CloudKitchens

Jul 2021 - Mar 2022 (9 months)

Sales Manager Perú, Chile & Ecuador

CloudKitchens

Sep 2020 - Aug 2021 (1 year)

Sr. Sales Executive

CloudKitchens

Sep 2019 - Sep 2020 (1 year 1 month)

Sr. Account Executive

WeWork

Jan 2019 - Sep 2019 (9 months)

I

Sales Manager

Intradevco Industrial SA

Jun 2016 - Aug 2017 (1 year 3 months)

Led the national sales team to conduct competitive strategies for market share expansion in key categories; provided sales and marketing analysis to regain market leadership. Managed 50+ client relationships and part of management committee; head of both traditional and modern channel ($200MM a year )

Traditional Market Sales Manager

SC Johnson

May 2015 - May 2016 (1 year 1 month)

Formed new sales team as part of company’s worldwide transformation; presented new strategic plans to management committee with 10 functional objectives. Analyzed competitor pricing strategies, developed business cases and ROI models for product pricing; implemented new pricing strategy across 4 different categories resulting in 20% increase in revenue.

Sell-Out Manager

Samsung Electronics

Feb 2014 - Apr 2015 (1 year 3 months)

In Charge of sell-out of company´s largest client (Claro) Mobile division. Responsable of promotions and marketing plans to achieve sell-out objectives; assigned business strategies and pull plans that led to 80% growth in 2014.

South Region Sales Manager

Procter Gamble

Mar 2013 - Feb 2014 (1 year)

Led a team of 2 sales reps, 80 sales-force people and 40 trade mkt support workers; Responsable of all southern cities in Peru. Historical growth in quarter April-May-June (+22%).

Category Manager

Procter Gamble

Mar 2012 - Mar 2013 (1 year 1 month)

In charge of Pampers and Oral-B in modern channel nation-wide. Developed business case on diapers pricing strategies; implemented new promotion method with television advert rising 2 points in market share. Presented one pagers on promotional ROI analysis to brand managers; approved plans generated 5% growth in both categories revenue.

Felipe Graña Taboada

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