Luis Felipe Galvis Osorio CMO - Sales Director

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Marketing and Sales Director

Vergara Miller Law Firm

Dec 2024 - Current (1 year 5 months)

- Grew revenue +53% YoY, setting multiple all-time monthly records. - Led Marketing, 2 sales teams, and 1 sales support team; owned hiring, coaching, pipeline health, and quota attainment. - Improved marketing efficiency 30% by reallocating spend, tightening targeting, and instituting experiment/measure/iterate cycles. - Implemented HubSpot end-to-end (CRM, marketing automation, deal stages, dashboards), increasing data accuracy and sales velocity. - Upleveled reporting & comms: weekly scorecards, executive dashboards, and WBRs; faster decisions and clearer accountability. - Rolled out EOS across Marketing & Sales (Rocks, L10s, Scorecards, Issues/IDS), aligning teams around measurable outcomes.

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Marketing Director

Vergara Miller Law Firm

Sep 2024 - Dec 2024 (4 months)

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Chief Marketing Officer (CMO)

Spiible

Jan 2024 - Aug 2024 (8 months)

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Marketing Strategist

Spiible

Feb 2022 - Dec 2023 (1 year 11 months)

Global Head Of Operations and Growth Marketing

Platty

Feb 2022 - Aug 2024 (2 years 7 months)

Oversee all Operations by leading a team of +20marketing professionals including developers,designers, traffickers, SEO,email marketing, • 5 consecutive month record-sales for spiible.com.br • +30K Leads from all LATAM generated for 40+ institutions • 4.3/5 client satisfaction • 77K+ users registered for Studyaustraliaexperience.com • Work with BD team to close deals for AUD 300K+

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Director of Analytics, Social and Paid Media

PALM ERA

Feb 2021 - Feb 2022 (1 year 1 month)

• Lead a team of 15+ people in the management of B2B and B2C social media accounts on Twitter, Facebook, and LinkedIn for 10+ clients. Holding an ER of 10% for the accounts. • Implemented data measurement and visualization tools and process standardization that reduced report production times by 50%. • Implemented Meltwater (Social Listening) on the agency, increasing its value offer and return to clients. • Analyzed the performance of 5+ companies in Latin America to identify opportunities that allowed increases of up to 200% in digital sales and 80% in the acquisition of leads. • Helped the sales team on closing deals for an approx value of USD $300K+ /year

Senior Analyst

Mitu

Oct 2019 - Feb 2021 (1 year 5 months)

• Identified industry opportunities by working with all the areas of the company tracking performance and social data from sources such as BrandWatch, Google Analytics, Search Console, SEM Rush, WooCommerce, Facebook, Instagram, Snapchat, Mailchimp and TikTok. • Created marketing campaign performance reports using Dashboards in Google Data Studio measuring KPIs such as CPA, CPM, Sentiment, VTR among others reducing the production time of reports by 70% and the effectiveness of the campaigns by 30%. • Used of Big Data to identify opportunities in +500K mentions on digital and social media for 2 companies and 6 brands by tracking its reputation, brand association, engagement and performance.

Digital Strategist

Six Spoke Media

Oct 2018 - Aug 2019 (11 months)

- Increased conversions +50% for clients creating more than 30 campaigns in social media and Google Ads with budgets +$130K/month, reducing CPA by 40% - Optimized +200 campaigns for email marketing using HTML and CSS and increased conversions +20% and CTR in 10%. - Produced +4 monthly reports on SEO for different clients improving their positioning on Google. - Created +8 landing pages on WordPress for different Campaigns

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Digital Marketing Manager

Beaconforce

Apr 2018 - Sep 2018 (6 months)

- Tracked 400% increase in lead acquisition by analyzing all digital channels daily using tools like Google Analytics, Search Console, Hotjar, and HubSpot. - Decreased 15% bounce rate and increased 50% traffic by developing and implementing SEO and SEM strategies. - Optimized social media strategy to improve sales leads and increase time spent on the company’s digital channels.

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Co-founder & Director

InDi Inteligencia Digital

Jul 2016 - Aug 2017 (1 year 2 months)

- Developed and created the business model, services and sales strategy of the company. - Analyzed data from 8 companies using Google Analytics, Yoast SEO, Search Console, Google for business, Facebook Ads and other digital media platforms. - Implemented sales strategy and closed deals with 8 small and medium companies.

Project Manager

Rebold

Jan 2016 - Jul 2016 (7 months)

- Managed teams of 8+ people to create reports of digital marketing consulting, reputation and crisis management for 15+ clients in Chile, Colombia, Spain and Panama. - Improved digital reputation and social media engagement of the Colombian Government by producing 30+ reports analyzing SEO, SEM, Google AdWords, social trends and digital media. - Reduced production times of reports 70% and improved product quality and content by creating tools of control, analysis, and optimization for project management in different processes.

Market Research Analyst

Rebold

Aug 2015 - Dec 2015 (5 months)

- Analyzed reputation of Seguros Bolivar through Reputation and Digital presence reports and created a strategy to improve the digital sales and reputation of the company. - Produced 320+ reports for the Communications Ministry of Colombia Analyzing the digital reputation of the main leaders of the Government with total satisfaction and reduced the production time for each report in +50%.

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Marketing Manager

Oriental Amandari

Oct 2014 - Aug 2015 (11 months)

- Generated increased sales and customer satisfaction by leading a team of 10 that organized sales channels (showroom, participation in fairs, website, web sales), advertising, creation and maintenance of databases and special events. - Improved pipeline performance by creating and updating databases to identify crucial points to improve sales. - Increased sales 50% in off-peak months by creating events and following up with non-current customers through email marketing, cold calls, Facebook Ads and Google AdWords.

Luis Felipe Galvis Osorio

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