Felipe Caycedo Sánchez Product Manager

Project Manager Product Performance

Chiper SAS

Jan 2022 - Jan 2023 (1 year 1 month)

Coordinating operation of the different squads in order to guarantee the correct performance of the product, postulate and monitor performance indicators of both the equipment and the infrastructure, constantly monitor user friction to find opportunities for improvement that translate into a value increase backlog, standardize procedures and interactions between product team, design team and technology team to mitigate implementation risks.

Senior Product Manager

Famosos.com

Oct 2020 - Jan 2022 (1 year 4 months)

Driving product development from conception to launch, developing deep understanding of customers by conducting research, data analysis, customer interviews, and usability testing by using qualitative and quantitative insights to develop hypotheses and make product decisions by balancing data and intuition. Prioritization and communication of long-term product objectives. Management and interaction of a team of engineers and designers located in different geographies and define clear success metrics.

Digital Product Manager

Táximo

Aug 2018 - Oct 2020 (2 years 3 months)

Digital products development to generate solutions for administrative team, the members of the operations team and the client, prioritizing the functionalities according to strategic objectives and initiatives. This has required making tough decisions based on the value that new features will bring to customers and business. Management and interaction of multidisciplinary teams located in different geographies. Administration of management tools and knowledge of different agile methodologies for product development.

Digital Director

NetFor Marketing BPO

Apr 2016 - Jul 2018 (2 years 4 months)

Structure and lead an interdisciplinary team for the fulfillment of KPIs, also the generation and construction of digital products of the agency to generate new lines of business and the development of commercial strategies both for the horizontal growth of current clients and for the generation of new ones. All this management allowed generating and presenting compliance reports to management. During the last year, emphasis was placed on structuring, implementing and supervising innovation development strategies, involving big data and machine learning. This management has allowed me to deliver important results such as double-digit growth for two consecutive years, consolidation of the work team and 125% increase in LTV. Brands: Chevrolet

Digital Director

Toro Publicidad

Sep 2015 - Apr 2016 (8 months)

Structure and lead an interdisciplinary team for the fulfillment of KPIs with a strong emphasis to structure and develop 360 advertising strategies, one of the differences was that in this position we do not develop our own digital products, this time we work together with the commercial team to generate results. The management carried out in this position allowed me to go from a unit received in losses to a business unit managing an EBIT of 14%, likewise, the development of a results-oriented method that allowed us to gain recognition by the government as an innovative agency in 2015.

C

Associate Professor

CESA -Escuela de Negocios

Jun 2015 - Jun 2016 (1 year 1 month)

• Professor of the subject "Virtual Stores Management" for students from the 4th to the 7th semester. • Professor of the subject "Digital Advertising" for students from the 4th to the 7th semester.

Planner

NetFor Marketing BPO

Feb 2014 - Sep 2015 (1 year 8 months)

• Structuring and identification of methods and processes to monetize digital content. • Brand development at a digital level, increased traffic on websites, web user interface. • Development of brand strategies and statistical systems. • Strategic consulting in digital business plan and development of electronic sales strategies. • Structuring of marketing campaigns. • Web design consultancies. • Digital marketing consulting. • Electronic commerce consulting. • Projects management. • Preparation and presentation of periodic reports. • Web Analytics. • Online market research.

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Planner

BRM SOLUCIONES INTEGRALES

Aug 2013 - Feb 2014 (7 months)

• Digital planning for brands such as L'Oréal, Avianca, Nestlé (Maggi, La Lechera, Nestlé Corporativo, Klim, Nescafé), Reckitt Benckiser (Dettol, Durex, Veet, Vanish), among others. • Carrying out of benchmarks for market and competition studies. • Market intelligence reports. • Use of analytical tools.

PAT - Comunicación Web

Universidad de la Sabana

Sep 2011 - Apr 2013 (1 year 8 months)

• Member of the Digital Positioning Committee of the Marketing Headquarters. • Content creator on the website of the University of La Sabana (www.unisabana.edu.co). • User training. • Installation of plugins. • Administrator of the "Press Room".

Felipe Caycedo Sánchez

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