Fedra Rodríguez

Hi, I'm Fedra! 😊 After 5 years in social media, I decided to jump from the field and start developing in Content Design. How did this jump-start? 🤔 In my search to build honest and effective relationships between brands and their consumers through their digital platforms, I found Content Design. Content Design taught me: ✅The best way to get to know our users is by talking to them. ✅ It is necessary to follow the correct frameworks and canvas to build a brand's narrative around the content it wants to publish. ✅ Content style guides are not an accessory. ✅ Content is not a cheap resource; it is one of the company's significant commercial assets. ✅ It is necessary to review, test, and improve.