Federico Barra Dellepiane

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Marketplace Demand Manager

Appgrade

Jun 2026 - Current (5 months)

• Managed Appgrade's presence across affiliate marketplaces and networks (Impact, CJ, Partnerize, Awin, TargetCircle), sourcing new advertiser programs and prioritizing the campaign portfolio based on performance and publisher demand.
• Owned end-to-end relationships with direct advertisers, from negotiating payouts and commercial terms to scaling their affiliate programs and expanding partnership opportunities.
• Coordinated with the supply team to match campaigns with the right publishers and ensure delivery and pacing.
• Owned reporting and operational control across demand-side campaigns, monitoring KPIs, caps, and budget consumption.

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Growth Manager

Appgrade

Aug 2025 - Jun 2026 (11 months)

• Managed user acquisition, retargeting, and CTV campaigns for global brands such as VIX, Banco Azteca, KFC, McDonald's, and Grubhub, optimizing budgets, ROI, and acquisition funnels.
• Managed paid media campaigns across multiple channels, optimizing spend and performance.
• Led weekly performance reviews with clients, presenting campaign results and strategic insights, and leveraged AI tools (Claude) to streamline reporting and presentation development.
• Oversaw cross-functional workflows to improve delivery, performance, and pacing across key partners.
• Contributed to a 56% increase in the company's total revenue through strategic optimization and improved traffic allocation.

Affiliate Manager

Melbet

Jul 2024 - Jul 2025 (1 year 1 month)

• Searched, negotiated, and onboarded new affiliates to expand the partner network.
• Monitored affiliate activity and traffic quality, carrying out fraud checks and enforcing compliance with company policies and brand guidelines across all online channels.
• Controlled ROI and tracked KPIs to ensure campaign efficiency and profitability.
• Managed contracts, invoices, and affiliate payments with accuracy and timeliness.
• Collaborated cross-functionally with design, analytics, finance, and legal teams.
• Attended leading iGaming and affiliate conferences (SiGMA, SAGSE, Afiliados Brasil) for networking and recruitment of new affiliates.

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Affiliate Manager

igalfer

Mar 2021 - Jun 2024 (3 years 4 months)

• Provided daily support to affiliates, ensuring smooth operations and partner satisfaction.
• Allocated and optimized budgets across affiliate partners to maximize campaign performance.
• Managed contracts, invoices, and affiliate payments.
• Prepared funnels and developed marketing strategies to drive conversions.
• Launched and optimized paid traffic campaigns across Meta Ads, MGID, Taboola, and Zeropark to drive conversions on NUTRA offers.
• Analyzed campaign results and ensured structured follow-up with actionable insights.
• Recruited new affiliates and attended NUTRA conferences for networking and partnership development.

Federico Barra Dellepiane

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Federico Barra Dellepiane

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