Ifeoma Chukwuma Ichu

CRM and lifecycle marketing professional with 5+ years of hands-on experience working inside one of Europe's leading email marketing and marketing automation platforms. Deep understanding of how businesses build and run lifecycle campaigns, automation workflows, segmentation strategies, and customer communication programs across email, SMS, and transactional messaging. Experienced in working directly with Product, Engineering, Deliverability, and Compliance teams on complex platform issues. Promoted to Senior level in recognition of consistently strong performance, technical depth, and operational impact. Experienced in lifecycle marketing operations, campaign workflows, customer communications, and marketing technology platforms across email, SMS, and CRM channels.