As a Director of AI Transformation at Moburst, I help colleagues and clients navigate the frontier of AI and its impact on the future of marketing.
My perspective is shaped by 8+ years of experience in performance marketing - scaling campaigns for everything from ambitious startups to global household names. While my background is rooted in the data, creativity and precision of Paid Media, my current focus is on how our agency can collectively leverage AI to amplify colleagues and teams across the board.
Within our transformation team, I’m particularly passionate about building the strategies and workflows that empower our colleagues to work smarter and deliver even greater impact for our clients. I’m a firm believer that "Growth Done Right" happens when innovation meets effectiveness.
I’m always up for exchanging ideas on the evolving landscape, connecting with fellow marketers, and hearing about the exciting creative work being done in this space!