Michael Penna

Chief Strategy Officer

InMarket

Aug 2019 - Current (7 years 3 months)

• Lead cross-functional teams in marketing, inside sales, strategy, partnerships and insights to drive company growth. Key accomplishments:
• Secured strategic data, SDK and measurement partnerships that introduced new solutions and drove record revenue growth for InMarket.
• Developed productized insights to create actionable audiences, achieving 2.5X growth in year-over-year sales.
• Managed all marketing and communication efforts, leading to significant product adoption, sales growth and media coverage.
• Identified and oversaw M&A activities, including the acquisition of Ninth
Decimal, KeyRing and Out of Milk consumer applications.

Investor

NAMI

May 2019 - Current (7 years 6 months)

Nami ML helps publishers make more money using Machine Learning.

Consultant, Advisor, Investor, Company Builder

Self Employed

Jan 2019 - Aug 2019 (8 months)

• Provide strategic consulting to select companies in the MarTech, AdTech, and Marketing Services sectors.
• Guide organizations towards operational maturity through tailored go-to-market initiatives.
• Leverage 25 years of industry experience to enhance sales, marketing, and customer success strategies.

Chief Revenue & Growth Officer

Cuebiq

Jun 2017 - Dec 2018 (1 year 7 months)

• Led the development of sales, customer success, and strategic partnerships at Cuebiq.
• Built high-performing sales and customer success teams from the ground up, driving record growth.
• Secured key supply relationships and exclusivity contracts with major publishers and partners.
• Played a pivotal role in recruiting top talent and operationalizing go-to-market strategies.

Executive Vice President of Growth

Cuebiq

Jan 2017 - Jun 2017 (6 months)

Investor

Cuebiq

Aug 2016 - Current (10 years 3 months)

Marketing Technology & Data Cloud Advisor, Investor

PebblePost

Dec 2015 - Current (10 years 11 months)

• Advised next-generation mobile data and marketing technology companies, focusing on disruptive potential.
• Developed marketing positioning and go-to-market strategies for SaaS and identity management products.
• Provided strategic input for PebblePost and PosIQ, enhancing their product offerings and market reach.

CEO & Co-Founder

Invisible Media Company Acquired

Sep 2014 - Dec 2015 (1 year 4 months)

Oversaw all product, sales and strategic partnerships to help bring the power of mobile signals to brands looking to create exceptional customer experiences across digital and physical channels. Led efforts to raise a $1M seed round and secured the company's first Top 50 retailer and multi-billion dollar marketing services reseller.

CEO & Co-Founder

Invisible Media Company Acquired

Sep 2014 - Dec 2015 (1 year 4 months)

• Oversaw product development, sales, and strategic partnerships to enhance customer experiences through mobile signals.
• Led fundraising efforts, successfully raising a $1M seed round for the company.
• Secured partnerships with the first Top 50 retailer and a multi-billion dollar marketing services reseller.

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Group Vice President, Oracle Marketing Cloud/Senior Vice President, Responsys

Responsys Oracle Marketing Cloud Responsys acquired by Oracle

Apr 2012 - Apr 2014 (2 years 1 month)

• Spearheaded strategic direction for Responsys, focusing on emerging channels such as social, display, and mobile.
• Led M&A activities, identifying targets to enhance Responsys' multi-channel marketing orchestration platform.
• Developed identity management and DMP solutions to integrate various user identifiers, including IDFA and Google Ad ID.

Executive Vice President, StrongView

StrongView A Selligent Company

Jul 2010 - Feb 2011 (8 months)

• Built and led StrongView's digital marketing agency services, establishing a strong New York presence.
• Managed a team of 30 associates across creative, strategy, account, and technology services.
• Oversaw email and social product planning, including the design and launch of a new social media platform.

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Founder and CEO

Conversa Marketing Acquired by StrongView

Jun 2009 - Jul 2010 (1 year 2 months)

• Founded Converse Marketing, a full-service interactive marketing agency specializing in Social CRM solutions.
• Built and managed a dedicated team of eight professionals to support four blue chip clients, including BP/Castrol.
• Achieved over seven figures in annual revenue, demonstrating effective business strategy and client relationship management.
• Successfully led the company to acquisition by StrongMail Systems, Inc. in July 2010.

Board of Directors

StrongView A Selligent Company

Apr 2008 - Jul 2010 (2 years 4 months)

• Collaborated with StrongView's executive team to enhance leadership in enterprise and SaaS/Cloud email solutions.
• Engaged with fellow board members to strategize on market positioning and innovation.
• Provided governance and oversight to ensure alignment with company objectives and industry standards.

Chief Marketing Officer

Epsilon

Jan 2005 - Dec 2008 (4 years)

• Served as a key member of the executive team, leading corporate strategic marketing and communications at Epsilon.
• Directed lead generation efforts and managed the marketing services division at Epsilon Interactive.
• Oversaw comprehensive re-branding initiatives, integrating five acquisitions within 18 months.
• Transformed Epsilon from a traditional database marketing provider into a global multi-channel marketing services leader.

B

Chief Marketing Officer

Bigfoot Interactive Acquired by Epsilon rebranded Epsilon Interactive

Jan 2001 - Dec 2005 (5 years)

• Led strategic marketing, branding, positioning, and communications as a key member of the executive team.
• Oversaw the marketing services division, driving significant revenue contributions for Bigfoot Interactive.
• Established and nurtured relationships with government, associations, and industry analysts, enhancing the company's market leadership.
• Achieved recognition as the only ESP ranked a leader by Forrester and Jupiter Research for three consecutive years.

Vice President, Strategic Development

CNET

Jan 2000 - Dec 2001 (2 years)

• As a member of the executive team, I identified key initiatives to drive user growth and engagement.
• Developed strategic briefs and investment recommendations for the President of CNET Networks.
• Focused on enhancing advertiser revenues through innovative strategies and market analysis.

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VP Marketing

ZDNet Acquired by CNET Networks

Jan 1998 - Dec 2000 (3 years)

• Served as a key member of the executive team, shaping ZDNet's brand positioning and vertical market strategy.
• Spearheaded ZDNet's first major website redesign, enhancing user experience and driving growth.
• Managed a multi-million dollar advertising and direct response marketing program, significantly increasing traffic and advertiser revenue.

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Director of Marketing - Windows Magazine

CMP Media

Jan 1996 - Dec 1998 (3 years)

• Oversaw all print sales support and brand initiatives for Windows Magazine, a leading consumer brand with a circulation of 800K.
• Developed strategic sales support and research initiatives, enhancing partnerships with Microsoft.
• Launched new awards events and syndicated content deals across various media platforms, driving record revenues.

C

Direct Response Marketing Manager

Cheyenne Software Acquired by CA

Jan 1995 - Dec 1996 (2 years)

• Developed and managed marketing programs to enhance awareness and drive sales for Cheyenne products globally.
• Hired and led a creative advertising agency while transitioning media buying in-house, achieving significant cost savings.
• Focused on generating leads and increasing sales through innovative marketing strategies.

Marketing Manager - Type Products

Monotype

Jan 1994 - Dec 1995 (2 years)

• Designed and implemented marketing campaigns to enhance sales for Linotype-Hell's type products.
• Collaborated with leading printer manufacturers and marketing companies, including Adobe and Apple, to support font licensing programs.
• Developed promotional strategies that increased buyer preference and strengthened brand recognition in a competitive market.

Marketing Program Specialist - Consumer Products Division

Canon Inc

Jan 1988 - Dec 1994 (7 years)

• Developed and executed national promotional campaigns for Canon's consumer products division.
• Collaborated with cross-functional teams to enhance brand visibility and drive consumer awareness, consideration and purchase of Canon products across various channels including office supply, warehouse clubs and speciality retailers.
• Achieved a 10% increase in annual revenue for two consecutive years through strategic marketing and promotional initiatives.

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Michael Penna

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