Tim Somers

Head of Retail Lending Marketing, North America

Finastra

Apr 2022 - Current (4 years 6 months)

Blend digital demand generation, account-based marketing, partner marketing and customer marketing in order to plan, build, and run rockstar growth programs. Leverage extreme collaboration, agile methodologies and the power of data to develop and deliver compelling messaging through all channels and events to amplify relationships with community banks and credit unions and influence net new names for Finastra's North American Retail Lending business unit. Priority product suites include LaserPro, MortgagebotLOS, and Originate. Lead a team of sales enablement and field marketing professionals driving end-to-end marketing strategies that empower impactful conversations and close deals. Collaborate across the organization to deliver the right

Campaign Coordinator

United Way of Greater Milwaukee & Waukesha County

Jul 2021 - Dec 2021 (6 months)

Collaborated with businesses and nonprofit agencies throughout the Greater Milwaukee and Waukesha County region to invigorate workplace giving programs in support of the 2021 United Way campaign.

Campaign Coordinator

United Way of Greater Milwaukee & Waukesha County

Jul 2020 - Dec 2020 (6 months)

Collaborated with businesses throughout the Greater Milwaukee and Waukesha County region to invigorate workplace giving programs in support of the 2020 United Way campaign. Recipient of the John A. Puelicher Award for outstanding service as a Loaned Executive

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Deputy Chief of Staff (Marketing Director: Web, Branding, Cross-Organizational Collaboration)

Jun 2017 - Dec 2018 (1 year 7 months)

Directed marketing strategy and integrated marketing communications activities for Milwaukee County...population 950,000 and 37th largest regional economy in the USA...through a multi-disciplinary team responsible for traditional and social media; websites; relationships with civic and community organizations; constituent services; graphic design; and crisis communications. Senior leader of the County website and intranet redesign initiatives. Chaired the Digital Governance Team responsible for site design, development, and management, CMS, policy setting, and training. Established and chaired the MarComm Council, a cross-organizational and cross-functional team of 25 departmental marketers. Consulted re tactical approaches to department ma

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Principal

Jan 2016 - Jan 2020 (4 years 1 month)

Sales Enablement | Go-to-Market Principal areas of focus included strategic processes (problem identification, research, SWOT and decision-tree analyses, solution design and execution), marketing messaging/collateral, and product and program management. Dave Michalski, Director at Dale Carnegie Training commented: "Tim is a someone that will not disappoint! When we were part of the U.S. Bank organization Tim was always leading, developing and collaborating with corporate banking teams to improve service delivery and client experience. I highly recommend Tim for leadership roles where an organization desires innovation, energy, drive and results."

EVP & Director Enterprise B2B Marketing Group (Branding, Strategy, Voice of the Customer, CRM)

U.S. Bank

Jan 2014 - Sep 2015 (1 year 9 months)

Integrated seven teams spanning distribution, product, collateral, technology, and CRM, into US Bank's first-ever enterprise B2B marketing group collaboratively supporting over 25 business units. Roles: development and execution of brand marketing plans; strategy consulting; process innovation; ideation and creative design; sales technology; training; transformation; assessing competitive position and market intelligence; product positioning and messaging via leveraging unique value propositions. Susan Thomas, Vice President at US Bank commented: "I had the privilege of working with Tim for several years at U.S. Bank. Tim has the ability to effectively connect sales and marketing. His sales experience and success provides him with unique in

EVP & Director B2B Marketing Strategy, Risk & Sales Support Group (Branding, Innovation, CRM)

U.S. Bank

Jan 2012 - Jan 2014 (2 years 1 month)

In Executive Director capacity established an integrated marketing, strategy, research, and risk management group, 65 people across 6 teams, that supported over 20 B2B and B2C lines of business to optimize profitable integrated communications; product and project management; enterprise client development and retention; sales support technologies including CRM; channel marketing strategies and tools; Voice of the Customer and customer experience; competitive analysis and positioning; operational risk strategies; customer service and loyalty. USB Chief Risk Officer and Senior Vice President Dan Spiller commented on my effectiveness: "Tim is both highly creative and dedicated. He delivers exceptional results, builds strong teams and remains la

EVP & Director Strategic Marketing Group (Transformation, Innovation, Branding, CRM)

U.S. Bank

Jan 2005 - Jan 2012 (7 years 1 month)

Executive Director of multi-disciplinary organization: led enterprise B2B strategic planning, marketing, innovation, performance management, organizational design, client services/inside sales, CRM, and sales technologies Developed strategic alliances among business units, bank-wide product owners, and centralized functions including Technology and Finance. Developed marketing support and risk management teams and tools. Led initiatives to leverage intra-organizational sales readiness, performance recognition, sales penetration, customer and employee engagement. Integrated marketing and cross sale strategies to maximize relationship potential.

EVP & Director Wholesale Banking Group (Sales, Commercial Lending, Operations, CRM, P&L)

U.S. Bank

Jan 2004 - Jan 2012 (8 years 1 month)

Led regional and nationwide business units focused on commercial lending and treasury management services to the diversified manufacturing, insurance, brokerage, mortgage warehouse, energy, transportation, and agribusiness sectors: 200 FTE, $200M revenue, $7B assets. Full P&L and staff development responsibilities Enhanced the vision and mission for each unit, hired exceptional leaders, reshaped market segmentations, and promoted fresh approaches to customer service excellence.

EVP & Director Government Banking Group (Organizational Development, Sales, Strategy, P&L)

U.S. Bank

Jan 1998 - Jan 2012 (14 years 1 month)

Integrated 5 regional business units into a new national Government Banking Division: 150 FTE, $150M revenue, $600M assets, $10B deposits. Exceeded revenue growth goals 9 consecutive years, melded cultures; articulated a strategic vision; established partnerships with product partners; created a business unit brand; diversified revenue streams; reduced credit and operational risk; increased focus in key growth markets; identified product development opportunities. Defended state government enterprise contracts exceeding $10M and a Federal contract exceeding $50M; opened new relationships with 8 state governments, each exceeding $1M annual revenues. Quintupled deposit base to $10B and tripled credit commitments to $600M in 36 months. Drove a

VP Commercial Lender and Team Leader Government Services (Sales, Marketing, Strategy)

U.S. Bank

Jan 1989 - Jan 1998 (9 years 1 month)

Commercial lender to Fortune 1000 companies nationwide. Established regional sales organization supporting state and municipal government relationships and a significant partnership with the Federal government. Surpassed sales goals every year. Integrated marketing responsibilities and enhanced credit underwriting processes to better manage risk.

Financial Representative

Wells Fargo

Jan 1986 - Jan 1989 (3 years 1 month)

Progressive responsibility for managing relationships with institutional investors, financial institutions, rating agencies, and debt underwriters for consumer/commercial finance subsidiary. Managed directly-placed $350M commercial paper program

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Radio Salesperson

WISM/WMGN Radio

Jan 1983 - Jan 1984 (1 year 1 month)

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Tim Somers

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