Braden Posehn

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Marketing Manager

INSIGHT TRADER

Jan 2021 - Current (5 years 9 months)

At this position I have been responsible for the creation and ongoing optimization of all marketing initiatives for the Insight Trader brand which has driven leads in mass and converted those leads into sales via a Saas model. I have demonstrated expertise in strategic planning, campaign execution, and ROI optimization. Specifically using paid traffic, and conversion optimization as the foundation of the strategy.

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Media Buying & SEO Manager

POSIRANK.COM

Jan 2018 - Jan 2021 (3 years 1 month)

At this position I was responsible for the creation and ongoing optimization of all web media buying initiatives & SEO, that directly influence inbound lead volume, revenue, and sustainable growth for Posirank's marketing platform. This more specifically entails the on-going optimization and creation of paid traffic campaigns, SEO campaigns, website funnel pages, and testing new company products/lines to maximize profit. In conjunction with reporting results to the company's owners on a regular basis, and managing a design team to consistently isolate, and create new winning banner ad and landing page variables for media buying/ppc campaign success.

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SEO/Media Buying Manager

TRAFFICLAB

Jan 2012 - Jan 2018 (6 years 1 month)

At this assignment I was responsible for creating & directing search and conversion strategy across a portfolio of clients. This entailed auditing client sites to identify all technical SEO barriers that were preventing search success/rankings, creating link and relationship building programs/initiatives, paid search/ppc management/media buying, website conversion analysis, strategy, running split tests and landing page improvement, overlooking & directing development team to execute seo and media buying strategies properly, and consulting with clients in person and on the phone to ensure all their digital marketing needs are met. Notable achievements at this position: Ran campaigns successfully for some of the largest national and internat

Senior Paid Search & Conversion Specialist,Victoria

Enrollment Resources

Jan 2010 - Jan 2012 (2 years 1 month)

At this assignment was responsible for the creation and ongoing optimization of paid search client accounts, conversion testing of website and landing pages to utilize best practices to improve revenue, creation and optimization of email nurture campaigns, production of weekly and monthly reporting to clients and upper management outlining the performance of ongoing campaigns, liaising with clients to ensure that all their marketing needs are met, exceeding paid search lead generation quotas monthly, and reviewing reporting and analytics statistics to constantly improve upon best practices. I also led a paid search/conversion team of 4-5 individuals, on everything from training internet marketing best practices to giving campaign direction.

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DIGITAL MARKETING CONSULTANT

Jan 2008 - Current (18 years 9 months)

Offered digital marketing, conversion optimization, web development & design services, to enterprise level businesses. Taking both in the form of contract-based opportunities and employment.

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Braden Posehn

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