L
Latya Wells
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Katy, Texas, United States
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Résumé
Jobs
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Marketing AnalystZeta GlobalApr 2022 - Aug 2023 (1 year 5 months)Directly managed and optimized campaigns with $1M spend, driving growth and client acquisition. Directly increased client KPIs by managing OTT, CTV, Paid Social, Display, and Video channels, resulting in a 12% increase in scale and a 7% increase in ROAS. Successfully developed and executed end-to-end digital marketing campaigns across various platforms, including search engines, social media, email marketing, and display advertising. Optimized Meta, Pinterest, TikTok, and Bing digital campaigns with creative A/B testing of creative, website copy, and digital strategy resulting in 27% YoY revenue growth. Key Highlights & Accomplishments Led marketing strategies with Salesforce, Data Cloud, and DSP for B2B2C and B2B clients to increase custom- Marketing StrategistMatterkindOct 2019 - Apr 2022 (2 years 7 months)Managed client campaigns using Google Analytics and the Trade Desk to increase viewability, CTR, and increase brand awareness. Developed compelling presentations with objectives, recommendations, and forward-thinking strategy that resulted in new business and a 10% higher budget. Directly managed $500K - $1M campaign budgets across 5 campaigns during the flight. Conducted ongoing performance monitoring, promptly adjusting campaigns for optimal results. Collaborated closely with the Marketing Team to create compelling and engaging content. Key & Significantly such as Analytics and the TradeDesk. and strategic insights derived from these platforms, I achieved a notable increase in key performance metrics, driving a 35% boost in click-through
- NAccount ManagerNBC Universal v.Oct 2017 - Jan 2019 (1 year 4 months)Managed and stewarded $500K campaigns for national and local linear media. Increased productivity by 50% by creating an efficient campaign management process. Coordinated with marketing, traffic, and copywriting team to gather creative assets. Key Highlights & Accomplishments Implemented a new processes and systems for client campaigns and delivery deadlines.
Education
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- Bachelor of ArtsMichigan State University