Marcela Romero

I’m a bilingual (English/Spanish) client strategist and customer success leader with 18+ years of experience across advertising, marketing technology, and B2B SaaS. My career has been defined by helping brands deliver exceptional customer experiences while driving strategic growth through meaningful relationships, clear communication, and a deeply human-centered approach. I’ve led high-impact initiatives for global companies combining a creative eye for brand with a structured, data-informed mindset. From launching international campaigns to managing multimillion-dollar SaaS portfolios, I specialize in building trust, translating complexity into clarity, and delivering results that last. What sets me apart: - A unique blend of agency sharpness and SaaS agility - Deep expertise in client relationship management, onboarding, retention, and growth strategy - Strong cross-functional collaboration with sales, product, support, and marketing teams - Passion for fast-paced, multicultural environments (North & South American markets) - A natural ability to lead by example—with empathy, accountability, and strategic focus I’m especially passionate about working with companies that value both culture and performance, where people, purpose, and innovation go hand in hand.