Kübra Ozubek

Customer Relationship Manager

Coinmetro

Aug 2024 - Current (2 years)

Own the full customer lifecycle from onboarding through adoption and retention, ensuring measurable ROI and long-term value across key crypto user segments. I lead data-driven CRM and lifecycle initiatives that connect Product, Marketing, and Customer Success into one cohesive growth engine. Partnering with Product, Marketing, Engineering, and Data teams, I map customer requirements, optimize journeys, and implement scalable CX and automation solutions aligned with product roadmap priorities. Leveraging Braze, I design personalized, event-based lifecycle campaigns (email, push, in-app) that drive activation, product adoption, and engagement. I also oversee backend and data integrations across Mixpanel, Snowflake, and internal systems, enabl

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Customer Retention Manager

Postman Retention Marketing Agency

Feb 2023 - Aug 2024 (1 year 7 months)

Directed retention marketing strategies for global SaaS and eCommerce clients, building data-led lifecycle journeys that improved activation, engagement, and customer loyalty. Implemented CRM architecture and automation workflows using HubSpot, Klaviyo, and custom APIs, while developing retention frameworks that integrated seamlessly with clients’ product and marketing ecosystems. Collaborated with C-level stakeholders to translate customer insights into actionable product enhancements and long-term growth plans.

CRM & Customer Success Manager

Hustler Marketing

Feb 2021 - Feb 2023 (2 years 1 month)

Managed CRM, lifecycle campaigns, and customer success operations for international DTC and SaaS brands. Developed engagement and loyalty programs powered by data segmentation, behavioral analytics, and marketing automation, leading to measurable gains in repeat revenue and user retention. Worked cross-functionally with creative, data, and tech teams to ensure consistent messaging and product alignment across the customer journey.

CRM & Marketing Automation Specialist – EMEA

Philips

Sep 2018 - Feb 2021 (2 years 6 months)

Supported regional CRM operations across EMEA, executing multi-channel automation campaigns using Oracle Eloqua and Salesforce Marketing Cloud. Collaborated with regional teams to deliver personalized customer experiences across healthcare and consumer tech product lines. Contributed to optimizing lead scoring, user segmentation, and reporting dashboards — laying the groundwork for global CRM scalability and personalization efforts.

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