Marketing Product Manager
Impeto Medical
Jan 2016 - Aug 2017 (1 year 8 months)
• Actively participating in strategic planning with C-level executives.
• Responsible for the launch of SUDOSCAN2, a disruptive diagnostic medical device, which included: strategic positioning in the market, price-point strategy, creation of the value-proposition, new product literature, technical product training program for National Sales team and management of the product life cycle.
• Responsible for the product launch and training with national distributors in addition to the development of new business units.
• Developed new value-based initiatives to target various customer touch-points including general practitioners, specialty physicians, patients, payers and government agencies.
• Developed a successful patient