Katy Fritz
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Head of Events
Austin, Texas, United States
Résumé
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Head of EventsSentiLinkDec 2025 - Current (10 months)Leading event experiences with a strong emphasis on collaboration and operational excellence.
Focus on building inclusive, high-performing event programs that scale with the business.
Known for fostering cross-functional trust and creating clear processes that elevate quality.
Passionate about experiences that not only drive growth and brand impact, but also reflect company values and create meaningful connections for customers, partners, and employees.- Senior Director, Global EventsZilliantSep 2016 - Nov 2025 (9 years 3 months)Event leader with experience producing user-group and proprietary conferences annually, balancing business objectives with exceptional attendee experiences. Owned full event P&L, ROI-driven sponsorship strategy, and performance reporting, including lead-sourced and influenced revenue. Trusted cross-functional partner to product, design, finance, and vendors, recognized with a company-wide People’s Choice Award for bridging communication and driving alignment across teams.
- Senior Event Operations ManagerGeorge P JohnsonJan 2011 - Aug 2016 (5 years 8 months)Directed 500+ live and virtual programs annually with budgets ranging from $10K–$1M, serving as primary client liaison for enterprise brands including IBM, Under Armour, Cisco, and LG. Drove measurable ROI through integrated event and marketing campaigns, consistently delivering high-quality attendee experiences. Recognized with 2 company-wide MVP awards and 5 Outstanding Colleague awards for performance and impact.
- Program ManagerMIT Sloan School of ManagementMay 2010 - Jan 2011 (9 months)Designed and executed executive programs (25–200 participants, 2–14 days).
Served as liaison between faculty, clients, vendors, and participants. - Events AssociateForrester ResearchApr 2007 - May 2010 (3 years 2 months)Drove program execution for nine annual U.S. Events ranging from 350-1500 attendees.
Acted as team logistics lead and Forrester representative for each event.
Developed and managed budgets ranging from$10K to $1M. - Marketing & Events AssociateAlliance Consulting GroupJul 2003 - Apr 2007 (3 years 10 months)Worked with President and Partners to assist with scheduling and coordination of client meetings.
Planned and managed Alliance special events, such as holiday parties, dinners, sporting events, and day outings in accordance with yearly budget. - InternTRACSSep 2002 - Dec 2002 (4 months)Planned events for functions ranging from 60 to 5000+ participants, including the Boston Marathon
Designed and sold marketing packages and strategies for potential sponsors
Education
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- BA, CommunicationsBoston College
- Certificate, Meeting & Event ManagementNortheastern University
Projects (professional or personal)
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- CCEMA Summit SpeakerJul 2025Content Atomization: Maximizing Your Event Content for Long-term ROÍ: Events are more than just a moment in time—they deliver a portfolio of content that can drive marketing success long after the meeting has ended. In this session, Evan Strange, Invision, and Katy Fritz, dive into the art and science of content atomization: the strategic process of breaking down event content into diverse, reusable assets to maximize its impact and ROI across channels.
Attendees will discover how to move beyond simple syndication and embrace a proactive, pre-planned approach that transforms captured content into assets for sales enablement, social media, internal training, and more. Through real-world examples and practical guidance, you’ll lear - PPCMA Convening Leaders SpeakerJan 2025Participated in “Finding Your Event Tech Soulmate” - a session that brought a creative twist to event technology discussions—a "Dating Game"-themed showdown where we matched real-world event challenges with cutting-edge tech solutions. The perfect blend of fun, innovation, and actionable insights for event professionals looking to streamline operations and elevate their events.