Assistant Account Executive
Stratacomm
Jun 2021 - Oct 2023 (2 years 5 months)
• Supported public relations efforts by monitoring media coverage, compiling detailed reports, drafting pitches, and managing media databases to ensure seamless outreach and engagement.
• Developed comprehensive journalist profiles that evaluated outlet reach, audience impressions, coverage focus, career history, and media influence, helping account teams prioritize strategic outreach to relevant reporters.
• Created monthly earned media coverage reports for multiple OEM vehicle programs using Cision, monitoring coverage trends and delivering client-ready reports that measured campaign visibility and media performance.
• Wrote press releases, media advisories, executive messaging, blog content, social media copy, fact s