Agustín Falivene Data Analytics & Digital Marketing

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Co-Founder

JobAcademy

May 2025 - Current (1 year 6 months)

En Job Academy ayudamos a cientos de alumnos de LATAM, enseñándoles lo que el mercado laboral actual realmente exige.
Ofrecemos formaciones prácticas en empleabilidad (CV, LinkedIn, entrevistas, trabajo remoto) y en profesiones digitales como marketing, data, programación, IA, ciberseguridad y más.

Data Analyst - Growth

Kraken Digital Asset Exchange

Aug 2024 - May 2025 (10 months)

Achievements:
▪ Diagnosed and fixed attribution inconsistencies across mobile and web (Appsflyer Smartscript), leading to a 60% decrease in unattributed conversions and a much clearer campaign attribution and ROI tracking.
▪ Created several Tableau dashboards as self-serve reporting that are now used daily by senior leadership and managers across 5 departments.

Responsibilities:
▪ Providing data analytics support to multiple stakeholders in performance marketing, organic and product.
▪ Carrying out data exploration, research and reporting for: marketing performance, funnel analysis, segmentation, retention, unit economics, lift/incrementality, A/B testing, attribution, MMM, etc,
▪ Building dashboards (Ta

Digital Marketing Strategist

Google

May 2022 - Apr 2024 (2 years)

Achievements:
• Increased ROAS (Return on Ad Spend) by up to 3.5x for top-tier clients through data-led optimizations, leveraging advanced audience targeting features and new campaign types (Pmax, DemandGen).
• Secured 20%+ budget growth from key accounts by demonstrating strategic value and presenting high-impact performance results.

Responsibilities:
• Helping companies grow with Google's advertising solutions, providing strategic and technical advice, giving insights and optimizations recommendations.
• Portfolio management of 20-50 companies, with up to $6M monthly budget. Including Fortune 500, SMBs and startups, across several industries (B2C, B2B, Banking, Insurance, Real Estate, Travel, Ecommerce, SaaS

Consultant - Digital Marketing

McKinsey Company

Oct 2021 - May 2022 (8 months)

Achievements:
• Results for a top Caribbean Bank: 7x increase in credit cards sold digitally, increasing digital share from 2% to 18% and generating USD $27M increase in revenue expected in run rate.

Responsibilities:
• Digital transformation projects for companies from LATAM (Finance, Media, Ecommerce).
• Participating in data-driven analysis and decision-making processes for multiple business areas (Paid Media, email marketing, notifications, CRO, Sales Funnels, acquisition & retention, payments, customer support, etc.)
• Performance Marketing management (Google Ads, Facebook Ads, Linkedin, Twitter, etc.). Implementing, analyzing and optimizing campaigns and developing strategies, media plans and forecasts.<

Data Analyst

MightyHive

Jan 2021 - Oct 2021 (10 months)

• Helping companies transform their marketing Data Analysis & Visualization (PepsiCo, T-Mobile, J&J, Yamaha, Patreon, Rinascente, Diageo, etc.)
• Data analytics, BI & Reporting: building custom dashboards connecting multiple sources of data (Paid Media, Google Analytics, Supermetrics, Google Sheets, etc.), carrying out exploratory and statistical analysis, monitoring KPIs & OKRs and providing insights and recommendations for web and campaign optimization.
• Performing and Automating processes regarding extraction, transformation, cleaning, and preparation of data for analysis.

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Performance Marketing Team Lead

Novaz Agency

Mar 2020 - Jan 2021 (11 months)

• Lead team of 4 account managers, managing 30+ recurrent clients across 3 countries, and a total +$1.7M monthly budget.
• Working with SMBs and large businesses from several industries (B2C, B2B, food & beverages, clothing & fashion, Finance, home decor, electronics, etc).
• Planning and optimizing marketing strategies for effective campaign performance across multiple acquisition channels (search, social media, display, video, and email).
• Monitoring KPIs and results and deploying optimization tactics to ensure performance targets are met (conversions, cost, CPA, ROI, etc.)
• Project management: setting short and long-term objectives. Coordinating the team, planning, scheduling, and delegating tasks.
• Monthly p

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Digital Marketing Analyst

Novaz Agency

Jan 2019 - Mar 2020 (1 year 3 months)

• Planning, executing and optimizing performance marketing campaigns (Google Ads and Facebook Ads / Meta) for 20+ companies from Argentina, Chile, and Mexico.
• Monitoring and analyzing campaign performance and leveraging data-driven insights to optimize KPIs (CTR, CPA, Conv. rate), achieve OKRs and maximize ROI.
• Data analysis of user behavior and market and competitor research (Google Analytics, CRM, Hotjar, Similar web, Semrush, etc.).
• Analyzing data (SQL, Python, Google Analytics, Excel) and generating insights to optimize marketing performance (paid media, email, sales funnels and purchase behavior, Cohort analysis, CAC, retention & LTV, CRM, lead scoring, etc.).
• Creating Dashboards and reports to consolidate

Business Intelligence Analyst

Cube

Aug 2017 - Jan 2019 (1 year 6 months)

• Building custom dashboards to help clients improve and automate their digital marketing data reporting. • Web Analytics, Social media analytics & Social Listening to analyze traffic and customer data from our client´s web sites, social media and it´s competitors. (Google Analytics, Digimind, SEMrush, Similar web, HootSuite Sprout Social, Hotjar, etc.) • Analyze user behavior, engagement, content performance, followers, influencers and brand sentiment to generate insights and improve segmentation, targeting, creatives design, etc. • Measure KPIs and ensure their continuous improvement (Reach, Engagement, NPS, traffic, conversions, conv. rate, Retention, etc.)

Business Intelligence Analyst

Cube

Aug 2017 - Jan 2019 (1 year 6 months)

• Building custom dashboards to help clients improve and automate their digital marketing data reporting.
• Web Analytics, Social media analytics & Social Listening to analyze traffic and customer data from our client´s web sites, social media and it´s competitors. (Google Analytics, Digimind, SEMrush, Similar web, HootSuite Sprout Social, Hotjar, etc.)
• Analyze user behavior, engagement, content performance, followers, influencers and brand sentiment to generate insights and improve segmentation, targeting, creatives design, etc.
• Measure KPIs and ensure their continuous improvement (Reach, Engagement, NPS, traffic, conversions, conv. rate, Retention, etc.)

Agustín Falivene

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Agustín Falivene

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