Marketing Manager public Remote experience
Sky Real Estate
Jan 2024 - Oct 2026 (2 years 10 months)
Working as a marketing manager on real estate. I have hands-on experience managing Google Ads campaigns focused on lead generation, customer acquisition, and improving return on ad spend. I have worked with Search, Display, and Performance Max campaigns, including keyword research, campaign structure, ad copy, audience targeting, negative keywords, conversion tracking, and ongoing optimization. My approach is data-driven: I monitor metrics such as CTR, CPC, conversion rate, cost per lead, and ROAS to identify what is working and where budget can be improved. I regularly test different keywords, ad variations, landing pages, bidding strategies, and audience segments to improve campaign performance. I have also used Google Analytics and conve