Faiza Chowdhury
About
Detail
Brand Management @ Hershey | Foreign Affairs → CPG
Pennsylvania, United States
Résumé
Jobs
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Assistant Brand Manager, Sweets + RefreshmentsThe Hershey CompanyJul 2024 - Current (2 years 4 months)- MBA Brand Management Intern, SweetsThe Hershey CompanyMay 2023 - Aug 2023 (4 months)
- Assistant Manager, Marketing OperationsForeign Affairs MagazineApr 2021 - Dec 2022 (1 year 9 months)• Managed all aspects of email creation including: copywriting, building in ESP, testing, etc.,
• Increased email marketing revenue through A/B testing and welcome-email automation
• Conceptualized virtual internship seminars during COVID-19, resulting in increase in intern full-time acceptances
• Developed new reporting process to track email campaigns which streamlined complex decision making - Marketing Operations CoordinatorForeign Affairs MagazineJan 2019 - Apr 2021 (2 years 4 months)
- Membership AssociateNationSwellFeb 2018 - Dec 2018 (11 months)• Managed entire weekly email marketing process including copywriting, design, and deployment
• Developed social media assets to highlight + profile council members
• Reviewed analytics and recommended changes for email copy and campaigns
• Researched and evaluated potential membership candidates against specific membership requirements
• Handled initial correspondence with potential members, creating cordial relations for next steps
• Assessed best practices in market and apply knowledge to email campaigns and outreach - Operations AssociateAnchorJul 2017 - Jan 2018 (7 months)• Maintain relationships with external vendors including cleaning services and building managers to ensure progress of enlisted tasks and payments in a timely manner
• Organize projects affecting company culture such as offsites, holiday party, and office space remodeling
• Handle customer inquiries and provide appropriate solutions in a timely manner on various platforms such as Twitter, Facebook, Zendesk web support, Google Play reviews, and iTunes reviews
• Assist in enhancing processes in place for customer support to produce higher customer satisfaction - Program AssociateCouncil on Foreign RelationsNov 2016 - Jul 2017 (9 months)• Developed panel discussions on current affairs, specifically on American foreign policy
• Researched and analyzed speakers and experts for potential meetings
• Consulted with communications team for marketing materials related to upcoming events
• Prepared and edited detailed program rosters and booklets for over 100 events
• Led and attended events to assist with all aspects of logistics including handling VIP seating and registration
• Extensively used membership database requiring advanced skills to write and execute statistical queries
• Organized email, web, and phone RSVPs for over 100 events per year
• Cultivated and retained cordial relations with council members and journalists
• Promoted w - Program Assistant, MeetingsCouncil on Foreign RelationsJul 2015 - Nov 2016 (1 year 5 months)
- Meetings InternCouncil on Foreign RelationsJan 2015 - May 2015 (5 months)
- Teaching Assistant for American PoliticsStony Brook UniversityJan 2013• Assisted professor in exam proctoring for 40-50 students
• Tutored students to help them better understand concepts
• Conducted review sessions prior to exams
• Tracked attendance and provided additional help to students during lecture - Crew MemberDunkinJan 2011 - May 2013 (2 years 5 months)• Provided prompt and friendly service while taking orders, serving food, and facilitating payments
• Helped other crew members with food preparation and cleanup activities
• Created customer base and lasting relationships with guests
Education
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- Master of Business Administration - MBAUniversity of Virginia Darden School of BusinessAug 2022 - May 2024 (1 year 10 months)
- Bachelor’s Degree, Political Science, Writing MinorStony Brook UniversityAug 2011 - May 2015 (3 years 10 months)
Projects (professional or personal)
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