Fahad Rohail
About
Detail
Lahore, Punjab, Pakistan
Résumé
Jobs
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Amazon Growth StrategistUpscale ValleyJan 2024 - Dec 2024 (1 year)• Reversed post-holiday sales slump: drove 32% revenue increase within 30
days (JanFeb: 1,729 '2,287 units) through strategic listing optimization and
rank-focused PPC campaigns
• Sustained growth momentum: achieved 19% revenue increase in following
month (FebMar: 2,287 '2,722 units) plus record single-day sales peak of 250 units
• Reduced ACOS from 20.46% '14.52% (5.94% improvement) through
strategictargeting of low-competition, high-volume keywords with optimized bid
management
• Improved organic order ratio from 37% '40%+ by identifying and ranking for
non-competitive yet high-volume keywords, establishing strong foundation for
sustainable growth
• Implemented full listing optimizati- MSenior Amazon Manager public Remote experienceMantaroNov 2023 - Current (3 years)Managed a portfolio of 20+ brands across CA, US, UK, and EU marketplaces, leading a team of 5 analysts
while directly owning account strategy, PPC architecture, and performance outcomes across regulated,
competitive, and high-growth categories.
Reduced ACoS from 44% to 24% and TACoS from 20% to 7% within 30 days for a 6-figure/month skincare
brand through campaign restructuring and bid strategy optimization.
Grew total portfolio revenue 113% in 9 months across CA and US marketplaces (Jul 2025 – Mar 2026),
scaling from $19.5K to $41.6K/month across gloves and masks product lines.
Grew a PPE product line in CA by 86% ($13.6K → $25.3K/month) through organic keyword restructuring
and PPC architecture impr - PPC Specialist to Head of MarketplaceDWPJul 2019 - Dec 2023 (4 years 6 months)• Scaled total revenue from $1.8M $11M (511% growth) over 24-month period
by leading end-to-end Amazon strategy across PPC, SEO, creative optimization,
and catalog expansion
• Drove 236% YoY growth (20212022): increased revenue from $1.8M '$3.4M
through advanced keyword expansion, bid automation, placement strategy, and
budget restructuring
• Grew PPC revenue from $600K '$6.7M (2021-2023) while simultaneously
improving ACOS from 20% '17%, demonstrating ability to scale profitably at
enterprise level
• Rebuilt entire PPC foundation by separating Sponsored Products, Sponsored
Brands, and Sponsored Display campaigns with specific objectives and strategic
targeting for each ad type
• C - Independent Contractor - Amazon Marketplace Manager, Multiple ClientsFreelancer- Self employedJun 2018 - Jun 2019 (1 year 1 month)
Education
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- UBachelor of Science in Mechanical EngineeringUniversity of Engineering and Technology (UET), LahoreMay 2018
- LAssociate of Pre-EngineeringLahore Grammar School (LGS), LahoreMay 2013