Marketing Communications Coordinator
Aug 2024 - May 2025 (10 months)
Supported marketing and communications for large-scale career fairs and employer engagement programs connecting students with hiring organizations. Managed multi-channel campaigns across email, social media, and campus platforms using HubSpot, Mailchimp, and Hootsuite to promote events and increase participation. Contributed to the promotion and coordination of 7+ major career fairs, helping drive 3,000+ student registrations and reaching 80,000+ students online through digital campaigns. Tracked engagement and campaign performance using Handshake Analytics, GA4, and Power BI, using data insights to optimize outreach and improve event participation and interview opportunities between students and employers.