Fadi Fakih Senior Account Manager - Marketing, Advertising & Communication

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Freelance Senior Account Executive

Acorn Strategy

Apr 2021 - Current (5 years 1 month)

- Supporting assigned client accounts on a day-to-day basis as per Account Lead’s guidance, fully understanding the brief, in-depth nature, and uniqueness of the client’s core business. - Supporting development and implementation of monthly account calendar, along with corresponding marketing and PR activities and content, - ensuring the proposed tactical plan is in accordance with the client’s contract and doesn’t exceed contracted hours per month. - Ensuring that any marketing and PR content is of high quality, engaging, creative, innovative and aligned with scheduled or ad-hoc campaigns. - Identify and propose opportunities for the placement of retainer clients in targeted, high-level media and blog opportunities. - Ensuring that the fin

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Founder and Head of Marketing at Football Shop (Official Football Merchandise Store)

Mr trading

Jun 2013 - Apr 2021 (7 years 11 months)

- Generated over USD 750,000 in sales for startup retail football merchandise store. - Established, initiated and optimized digital media marketing strategies based on targets, product specifications, market data and budget factors. - Built brand awareness, generated and managed leads ensuring exceptional customer support and service - Captured new customers by optimizing purchasing based on trend reports and introduced new merchandise to diversify offerings. - Reduced costs by streamlining marketing, leveraging communications materials, monitoring budgets, and developing creative sales techniques. - Managed store's stock levels by forecasting volumes and sales in alignment with special promotions. - Leveraged on Football events and global

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Social Media Consultant & Account Manager

social4ce

Jan 2013 - Mar 2013 (3 months)

- Responsible for Strategic Planning, Community and Campaign Engagement Management and Key Account Management for forward-thinking advertising start-up with 3 clients. - Participated in client meetings to ascertain needs and requirements and determine course of action to help SME clients be successful. - Responsible for ongoing management, execution of social media strategy and programs for assigned clients (proposals, presentation, deliverables, implementation, monitoring reports, coordination, training, project management). - Provided clients with sound support and strategic advice to improve engagement for social media marketing activities. - Managed, updated and monitored clients’ social media sites so that content was fresh and relevan

Senior Account Manager

Publicis

Jan 2012 - Jun 2012 (6 months)

- Elevated account management by predicting potential competitive threats and outlining proactive solutions to high-profile client accounts. - Liaised between NESCAFÉ Brand Managers and Publicis team for marketing communication planning and development of through-the-line advertising. - Brands worked on included: Nescafé Red Mug, Nescafé Cappuccino, Nescafé Dolce Gusto, Nescafé 3 in 1, Nescafé iced coffee and NESQUIK - Developed deep knowledge of customer businesses and multi-media solutions across multiple markets that included managing promotional marketing, POS materials, advertising, digital and direct CRM channel solutions. - Managed and presented competitive reviews that included qualitative and quantitative analysis of ATL clippings

Communications Manager

Dimension Data

Feb 2007 - Jun 2009 (2 years 5 months)

- Joined as Senior Account Executive; promoted to Communication Manager to drive marketing communication strategies for Key Client Accounts. - Worked closely with Agency Deputy MD to implement new business development initiatives. - Led team in delivery of projects for high-profile accounts. - Developed and managed the Leo Burnett Syrian territory under direct supervision of Account Director while handling 1 major telecom client and other SME businesses. - Oversaw and streamlined operations of marketing subsidiary in Syria with regular (weekly) visits and intervention in all aspects of business. - Communicated regularly with territory, regional and strategic managers for regular support and strategic planning for key accounts. - Led MTN Syr

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Account Executive

140BBDO

Feb 2005 - Dec 2006 (1 year 11 months)

- Played key role in achieving and maintaining top client satisfaction andretention by ensuring alignment of all creative aspects for clients, such as Masterfoods (Snickers, Uncle Ben’s), Arab Bank, Kefraya, Arabia Insurance, Joseph Eid - (High end fashion retailer (brands included Faconnable, Ralph Lauren,CK, and Cacharel / projects included Press, TV BTL, and PR ), Blom Bank, Vape, Nana, and Canderel. (Includes managing TVC, Radio, and Outdoor Media) - Directed and supervised all Below the Line collaterals production (ex. Catalogues, brochures, promotional packs, collaterals, etc.). - Integrating different communication solutions into ideas (PR, CRM, SMSSolutio ns, Shopper Marketing). - Managed the launch of a new corporate campaign for A

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Junior Account Executive

FP7

Oct 2003 - Apr 2004 (7 months)

- Completed 3-month induction & orientation program within the following departments: Planning, Media, Creative, Studio and Production. - Handled Advertising and POSM development, Outdoor & Print , for 2 major clients: Master Foods (Twix, M&M's) and Le Meridian, Makkah. • Completed 3-month induction & orientation program within the following departments: Planning, Media, Creative, Studio and Production. • Handled Advertising and POSM development, Outdoor & Print, for 2 major clients: Master Foods (Twix, M&M's) and Le Meridian, Makkah.

Fadi Fakih

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Fadi Fakih