Fabrizio Claros
About
Detail
UX Lead & Design Ops
Bogotá, Colombia
Contact Fabrizio regarding:
connect_without_contact
Finding mentors
Résumé
Jobs
verified_user
0% verified
Sr. Product designDEUNAAug 2023 - Mar 2024 (8 months)As a Senior Product Designer at DEUNA, I focused on crafting user-centered digital experiences to optimize the checkout process and digital wallet usage in e-commerce. My work combined strategy, research, design, and cross-functional collaboration to directly impact conversion and user trust.
One of my most impactful contributions was leading the research and redesign of DEUNA’s checkout experience across multiple countries, which resulted in a 23% increase in payment success rates across 380,000 affiliated merchants.
Here are the key skills I applied:
Modular Checkout Experience Design
I designed flexible, adaptable payment flows tailored to different merchants, devices, and user behaviors. I ensured e- Sr. Product DesignerDiscoveryJun 2021 - Sep 2024 (3 years 4 months)At Warner Bros., I led user-centered design initiatives for digital entertainment and streaming products, collaborating with global teams across product, engineering, and content. My approach combined deep user research, agile methodologies, and strategic thinking to deliver meaningful experiences for diverse audiences.
Key responsibilities and achievements:
Led qualitative and quantitative user research (interviews, surveys, usability testing, behavioral analysis) to uncover user needs, motivations, and pain points across streaming platforms and second-screen experiences.
Applied Design Thinking methodologies to facilitate co-creation workshops with stakeholders, aligning teams early and generating user-cen - UX lead & Design OpsScotiabankJul 2020 - Current (6 years 4 months)Digital Product Vision
Ability to translate both business and user needs into scalable digital solutions. Focused on evolving customer-centric financial products.
Collaborative Leadership
Effective coordination with stakeholders, product owners, data scientists, and engineering leads. Skilled at facilitating strategic decisions grounded in data and user experience.
Systems Thinking
Design of integrated experiences across multiple channels (App, Web, ATM, etc.). Deep understanding of the banking ecosystem and its operational flows.
Organizational Influence
Advocates for a user-centered design culture within multidisciplinary teams. Strong ability to evangelize the value of UX in traditiona - Picap app - Product Designer public Remote experiencePicapOct 2019 - Sep 2021 (2 years)- Creation of user flows and UI design for Ask me for Picap MarketPlace / Enterprise and Pibox by Picap Messaging.
- Design and prototyping in Invision, Sketch, Adobe XD, Craft.
- Correction and design of user and driver wireframes using Balsamiq Mockups and Axure.
- Developed flowcharts for passenger and driver on web and mobile platforms with Lucidchart.
- Applied Information Architecture principles with Axure.
- Created and updated the Picap design system.
- Monitored and updated projects in Zeplin for the engineering team.
As a product designer with experience in the development of transformation and innovation projects, I focused on the conceptualization of digital products and services. - Merqueo ColombiaMerqueoMay 2018 - Oct 2019 (1 year 6 months)- Visual Key layouts for campaigns.
- Design of internal parts of the app (Banners, Inapp).
- Design and conceptualization of advertising pieces (Post, banners, Google Ads).
- Offline material design.
Working at Merqueo is thinking about how to pose, design, and propose things in a different way. It is a place where it has spaces and teams to propose ideas, share points of view, learn and unlearn at the speed of technology. In Merqueo, retail is revolutionized through E-commerce, making the complex become simple; this makes the challenges of the company become their own, and professional growth and staff development be a constant of the entire team. Additionally, I was part of the product team working under
Education
verified_user
0% verified
- Inteligencia artificial aplicada a Product Design - Torres Buriel Studio x Platzi | 2023 public Remote experiencePlatziMay 2023 - Aug 2023 (4 months)In this specialized course on AI Product Design by Torres Buriel Studio, I deepened my expertise in:
- AI-driven design methodologies
- Integrating machine learning insights into UX decision-making
- Automating user research through AI tools
- Ethical considerations in AI-powered user experiences
- Scaling design systems with AI capabilities
- Predictive analysis of user behavior using AI
- AI-enhanced testing and prototyping methods
- Balancing human-centered design with AI optimization
The program strengthened my ability to harness artificial intelligence to create smarter, more adaptive, and personalized user experiences—while upholding ethical design principles. - Diseño de Experiencia de Usuario (UX Design)PlatziAug 2019 - Oct 2019 (3 months)
Projects (professional or personal)
verified_user
0% verified
- Merqueo.comMerqueoMay 2018 - Oct 2019 (1 year 6 months)- Proyecto para marcas destacadas en Merqueo proponiendo wireframes para usuario donde pueda visualizar una marca destacada dentro de la app y la web.