Fabio Téllez Rodríguez Business administrator with emphasis in sales and

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Radiante

Sales and marketing Director

Jan 2018 - Current (8 years 4 months)

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Electronic Specialist

Sony Colombia

Apr 2017 - Oct 2017 (7 months)

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Television Manager

Sony Colombia

Apr 2015 - Mar 2017 (2 years)

Gerente de unidad de negocios

SONY ELECTRONICS

Apr 2015 - Oct 2017 (2 years 7 months)

Responsible for T.V. Category nationwide. Sales, planning, execution, profitability and negotiation with key dealers are my main drivers.

Sales Manager

Danone

Mar 2013 - Mar 2015 (2 years 1 month)

I am responsible for sales budget achievement, distribution strategies in main channels, main customers negotiations and market share. My team is composed of 5 KAM and 17 sales executives nation wide.

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Sales Manager

Danone Baby Nutrition

Jan 2013 - Apr 2015 (2 years 4 months)

Channel Manager

kimberlyclark

Dec 2011 - Mar 2013 (1 year 4 months)

Baby Store Channel Manager, December 2011 to date Recently promoted as reward for results obtained as Brand Trade Manager. Responsible for the Annual Sales Budget in the main Chanel for Baby and Child Care products, Baby Strores. My team is compossed by 8 seniors sales people, 3 main distributors and 25 customers.

Sales Manager

kimberlyclark

Dec 2011 - Dec 2012 (1 year 1 month)

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Trade Marketing Specialist

Kimberly Clark BTA Brand Trade Activator

Sep 2010 - Nov 2011 (1 year 3 months)

Brand Trade Manager

kimberlyclark

Sep 2010 - Nov 2011 (1 year 3 months)

Responsible for the entire trade marketing strategy for Kimberly Clark brands in the Diapers Industry such as Huggies Ultratrim, Huggies Natural Care and Huggies Wipes Baby Tissues. Main Achievements: Increased sales by 12% (US$ 31 Million) Obtained 8 additional points in market share in less than one year Huggies jumped to leadership position in market share for baby stores in Bogota

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Entrepreneur-General Director

InTouch Sales Center

Sep 2009 - Sep 2010 (1 year 1 month)

InTouch Sales Center was created as a Call Center based in Bogota to offer sales services in new channels for the newspaper and magazine industry in Colombia. Responsible for global strategy, opening new markets and accounts, and obtaining financial resources and management.

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General Manager

InTouch Sales Center Bogotá Colombia

Sep 2009 - Sep 2010 (1 year 1 month)

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National Manager

Casa Editorial El Tiempo Bogota Colombia

Apr 2008 - Aug 2009 (1 year 5 months)

Sales Manager Subscription Channel

Casa Editorial El Tiempo

Sep 2006 - Sep 2009 (3 years 1 month)

Responsible for achievement of National sales goals (US$ 40 million/year), in the newspaper and magazines categories. Main Achievements: Increased sales by 15% Constant fulfillment of annual sales budgets in the country with12% surplus. Promoted new distribution channels representing more than a 50% of sales Launched new types of subscription focused on social media class representing 30% of increase in sales

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Development Manager

Casa Editorial El Tiempo Bogota Colombia

Sep 2006 - Apr 2008 (1 year 8 months)

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Commercial Manager

Ecuador Bottling Company EBC CocaCola Ecuador

Jan 2004 - Jan 2006 (2 years 1 month)

Sales Manager

EQUATORIAL COCACOLA BOTTLING COMPANY

Jan 2004 - Jan 2006 (2 years 1 month)

Responsible for achievement of sales goals (US$ 90 million/year), market share, efficiency, and profits. Managerial duties covered the Quito, Santo Domingo, East, and Ambato regions. Main Achievements: Increased sales by 3% Constant fulfillment of sales budgets in the region achieving 5% edge vis-à-vis the entire country. Held market share at 65% Increased distribution indicators (cover and execution at sales points) Promoted two Area Chiefs to Regional Managers .

Marketing and Sales Manager

Representaciones Continental SAS

Sep 2002 - Jan 2004 (1 year 5 months)

Leading Company in distribution of mass products whose main brands are, among others, Aguardiente Nectar, Marlboro, Vinos Grajales, and Lloreda Grasas, with annual sales of US$ 100 million. Sales and Marketing Manager September 2002 * December 2003 Responsible for achievement of company sales and income goals (US$ 100 million/year). Responsible for Marketing, Sales, Advertising, and Market Research teams. Main Achievements: Increased sales volume by 6% and income by 5% Pushed growth of market share by 2 points in 1 year Revitalized the Nectar brand using mass communication media to reach recall levels of 35% Positioned the Sun Dry brand to reach market share of 5% in six months Stopped the continuous growth of the aperitifs category of comp

Trade Marketing Manager

FEMSA

Jan 2002 - Sep 2002 (9 months)

Responsible for fulfillment of national sales budget for the brands, and for management of Trade Marketing for Quatro, Sprite, and Manzana Lift brands Main Achievements: Increased sales of Manzana Lift brand by 60%, increasing by 2% market share through extension of Manzana Verde Lift brand Held market share in family packages launching the new 1.65 liter size Increased sales substantially (10%) of participant brands with the “Fútbol Calle” [Street Soccer] promotion

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Brand Manager

Panamco Colombia CocaCola Bogotá Colombia

Jul 2001 - Sep 2002 (1 year 3 months)

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Trade Marketing Manager

Panamco Colombia CocaCola Cúcuta Colombia

Jul 2000 - Jul 2001 (1 year 1 month)

Trade Marketing Manager, North Santander and Atlantic Coast

FEMSA

Jul 2000 - Jan 2002 (1 year 7 months)

Responsible for profitable programs in operational marketing, advertising, and support for fulfillment of sales budgets for the region Main Achievements: Designed, planned, and executed the “Date un Chance con Coca-Cola” [Give Yourself a Chance with Coca-Cola] promotion, based on an unprecedented commercial alliance with a local betting company that generated a 10% increase in sales and a redemption record of 60% Increased sales by 15% and market share by 3%, re-launching the Kola Roman brand and launching Naranja Roman

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Client Manager

Panamco Colombia CocaCola Medellín Colombia

Jun 1998 - Jul 2000 (2 years 2 months)

Key Account Manager

FEMSA

Jun 1998 - Jul 2000 (2 years 2 months)

Responsible for management of main accounts and fulfillment of sales budget Main Achievements: Planning, implementation, and development of the key clients operation in the city of Medellin Achieved increases in sales volume by over 10% for the channel

Trade Marketing Manager

Unilever

Jun 1997 - May 1998 (1 year)

Responsible for fulfillment of sales and expenses budgets for trade marketing of brands for detergents, softeners, and beauty soaps Main Achievement: Actively participated in re-launching of the LUX brand to get an additional 5 points market share for the brand

Fabio Téllez Rodríguez

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